The Marketing Minute with EDGE Marketing
We get — it you're busy running your business, and diving into marketing can feel overwhelming. But we just need 30 minutes of your time to help you unlock powerful marketing insights that actually work for small businesses. We provide you with real world tips and years of industry knowledge to help your business succeed.
The Marketing Minute with EDGE Marketing
Reactivating Past CLIENTS & LEADS
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You’ve already invested in the hardest part of marketing: getting people to raise their hands.
Past clients, quote requests, and warm inquiries are a goldmine sitting in your CRM or an old spreadsheet… and most businesses never use it.
In this episode of the Marketing Minute Podcast, we break down a simple, non-salesy way to reactivate old contacts and turn them back into real conversations without spammy tactics or awkward cold outreach.
What we cover in this episode:
- Why reactivating past clients is faster, cheaper, and easier than chasing strangers
- Step-by-step: how to consolidate, clean, and segment your old lists
- What to say in your first email (hint: it’s a re-introduction, not a pitch)
- How to create a nurture sequence that’s helpful, human, and relevant
- What to offer instead of discounts
Timestamps:
00:00 Kicking it off
01:22 I have an email list. Now what?
05:48 Do this before your first email goes out
09:16 What to say
13:29 A series of emails
20:37 Track your success
24:00 Wrapping it up
About the Show:
Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.
Find us at edgemarketing.ca
#EmailMarketing #LeadGeneration #ClientReactivation