The Marketing Minute with EDGE Marketing
We get — it you're busy running your business, and diving into marketing can feel overwhelming. But we just need 30 minutes of your time to help you unlock powerful marketing insights that actually work for small businesses. We provide you with real world tips and years of industry knowledge to help your business succeed.
The Marketing Minute with EDGE Marketing
Personal Branding for Business Owners
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When someone is thinking about hiring you, they don’t start by calling.
They Google you. They check your website. And most of the time, they check your LinkedIn.
If they find nothing, or what they do find feels generic, they may hesitate to want to do business with you. They’ll ask themselves: “Can I trust this person?”
In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Andrew Rocha (Community Partnership Manager at ATB) to discuss personal branding for real business owners. We’ve got some practical steps to build trust, attract the right clients, and grow your business without it taking over your life.
What we cover in this episode:
- What a personal brand actually is and why you already have one
- How personal branding turns into real revenue
- What to do if you hate being on camera
- How to connect personal branding to business goals
Timestamps:
00:00 Kicking it off
04:35 Do you need a personal brand?
10:10 Brands that build a customer base
14:09 How to build a personal brand
19:06 Content topics
24:07 Promoting yourself
31:03 The investment
37:32 Wrapping it up
About the Show:
Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.
Find us at edgemarketing.ca
Connect with Andrew Rocha:
LinkedIn: https://www.linkedin.com/in/andrew-rocha/
#PersonalBranding #BusinessDevelopment ##BrandStrategy