Skin Freqs

Hydration: Marketing vs. Biology

Summer Season 1 Episode 3

Hyaluronic acid is everywhere, serums, creams, masks, even cleansers. It’s marketed as the ultimate solution for hydration. But does it actually deliver? In this episode, I unpack the three main issues with topical HA: how it interacts with your environment, why molecule size changes its benefits, and why it often only hydrates on the surface instead of deeper down.

We’ll also explore a different approach, one that protects your barrier, supports your skin’s natural hydration systems, and works with your biology rather than against it. From oil cleansing to antioxidants, to the ways nutrition and lifestyle play a role, this episode is about rethinking hydration in a more holistic way.

For skin-compatible products designed with this philosophy in mind, visit skinfrequency.co.