Everything that glitters isn't AI

 A lot of businesses are now slapping the term "AI" on various products and services that simply aren't truly AI or even making any use of it. From conditional followed by actions like old tools like IFTTT to referencing AI, because a work environment used as that feature without actually using it, the AI buzz is everywhere, and those without the time or knowledge to probe the claims made, many clients will be disappointed and investors inadvertently investing in run-of-the-mill businesses.