Showdown: Apple Against AI?

Apple may be roaring back without ultimately having to even develop quickly AI products of its own, in favor of doubling down on their strengths, which includes a die hard fan base, locked into their ecosystem and always ready to upgrade to the latest model. It would seem this formula continues to be full proof with a slew of new projects sure to grab headlines and the cash in people's pockets! Meanwhile, reliance on Google's Gemini, is giving Apple time to reassess and relaunch its AI strategy with the type of rollout Apple has been known for.