JB's Podcast with Kai and Nia
A podcast focused on technology from tech products, release strategies, features, marketing, design and of course the customer.
JB's Podcast with Kai and Nia
Is Apple Back Like 1998?
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JB
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Season 4
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Episode 19
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How Apple is using 'institutional memory' to market this $599 device through nostalgic 'candy colors' like Citrus and Indigo. Focus on the technical disruption of using iPhone A-series chips to outperform desktop CPUs, and delve into the strategic significance of the Apple-Google Gemini partnership. The tone should be analytical yet exciting, specifically debating whether this is a simple nostalgia play or a calculated move to capture the 'next billion users' in emerging global markets.