The Rockin Social Media Podcast

Why Is Your Reach Down On Instagram - Episode 10 Rockin Social Media Podcast

• Paul Hutchinson • Season 1 • Episode 10

🔥 Is Instagram Broken in 2025? Here’s the Truth No One’s Telling You

Why is your Instagram reach dropping like crazy? Are hashtags dead? And what the heck is up with the new Friend Map? In this episode of Rockin Social Media, Paul breaks down exactly what’s really happening on Instagram in 2025 — and what you need to do if you want to grow.

You’ll learn:

  • The real reason Reels aren’t hitting like they used to (and how to fix it)
  • Why original content is more important than ever
  • The best formats to use now: Reels, carousels, Stories & UGC
  • Whether hashtags still matter (and how to use them without getting shadowbanned)
  • How to navigate new features like Trial Reels, Shared Access & AI tools
  • What the Friend Map actually does (and why digital safety matters for your brand)

If you're serious about building a brand that connects and converts on Instagram — this episode is your roadmap. Get ready for the real talk, the strategy, and the tools you need to stand out and thrive.

💬 Got questions or myths you want Paul to unpack in the next episode? Drop them in the comments or tag us on Instagram @rockinsocialmediaagency

🎧 Listen now and take your brand from stuck to standout.

📅 Retreat info: https://rockinsocialmedia.com/retreat