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The Rockin Social Media Podcast
Welcome to the Rockin Social Media Podcast, where creativity meets clarity and branding becomes magnetic.
Each week, we serve up no-fluff, heart-led strategies to help DJs, creatives, coaches, and entrepreneurs show up online with confidence, clarity, and serious impact. From content that actually connects to brand-building that feels like you, this podcast is your weekly dose of real talk, social media strategy, mindset shifts, and creative fire.
We’re not here for gimmicks. We’re here to build brands that stand out because they’re authentic, grow businesses that feel aligned, and help you use social with intention, not overwhelm.
🎧 Hit subscribe if you’re ready to stop blending in and start standing out. Let’s make your online presence impossible to ignore.
The Rockin Social Media Podcast
Why Your DJ Brand Isn’t Growing (and How to Fix It)
If you’ve ever felt stuck on social media — posting but not growing — this episode is for you.
In this first episode of the Amplify Your Brand for DJs series, Paul Hutchinson breaks down exactly why most DJs struggle to build a strong online presence… and how to fix it.
You’ll learn:
🎧 What a “brand” really means for DJs (and why it’s more than just a logo)
🎧 The 3 things that make up your DJ brand — sound, story, and style
🎧 How to find your “why” and use it to attract the right audience
🎧 A simple formula to create your one-sentence brand statement
This isn’t about posting more — it’s about posting with purpose.
Once you get clear on your message, everything else becomes easier: content, bookings, and growth.
👉 Action Step:
Write your one-sentence brand statement and update your bio this week. Tag @rockinsocialmedia if you want feedback.
🎧 Subscribe for weekly episodes that help DJs build their brand, grow on social media, and turn followers into fans.
📘 Based on the book Amplify Your Brand by Paul Hutchinson.
https://www.amazon.co.uk/dp/B0F2YNLTTH/ref=sr_1_7
Follow Paul on Instagram → https://www.instagram.com/paulhutchinsondj/
🎧 Listen on Spotify, Apple Podcasts, and YouTube.