-3.png)
The Rockin Social Media Podcast
Welcome to the Rockin Social Media Podcast, where creativity meets clarity and branding becomes magnetic.
Each week, we serve up no-fluff, heart-led strategies to help DJs, creatives, coaches, and entrepreneurs show up online with confidence, clarity, and serious impact. From content that actually connects to brand-building that feels like you, this podcast is your weekly dose of real talk, social media strategy, mindset shifts, and creative fire.
We’re not here for gimmicks. We’re here to build brands that stand out because they’re authentic, grow businesses that feel aligned, and help you use social with intention, not overwhelm.
🎧 Hit subscribe if you’re ready to stop blending in and start standing out. Let’s make your online presence impossible to ignore.
The Rockin Social Media Podcast
Posting Like an Amateur, Start Showing Up Like a Brand Instead - Episode 15
Still posting random gig photos and mixes, but not seeing results?
This episode will change how you think about social media.
In Episode 15 of the Rockin Social Media Podcast, Part 2 of Amplify Your Brand for DJs series, Paul Hutchinson breaks down exactly how to stop posting like an amateur and start building a brand that actually gets attention.
You’ll learn:
🎧 Why most DJs post the wrong way (and how to fix it)
🎧 The 5 Content Pillars that make your brand stand out
🎧 How to post with purpose, not pressure
🎧 A simple weekly plan to stay consistent and professional
Professional DJs don’t post for likes, they post with purpose.
Once you use these five pillars, your content will finally start attracting the right crowd: fans, promoters, and opportunities.
👉 Action Step:
Plan your next 7 days of content using the 5 Content Pillars, Education, Connection, Authority, Personality, and Proof and tag @rockinsocialmedia for feedback.
🎧 Subscribe for weekly episodes that help DJs build their brand, grow on social media, and turn followers into fans.
📘 Based on the book Amplify Your Brand by Paul Hutchinson.
Follow Paul on Instagram → https://www.instagram.com/paulhutchinsondj/
🎧 Listen on Spotify, Apple Podcasts, and YouTube.