EP 5. If I Had to Start Over: The Exact Plan

If I lost it all and had to rebuild from scratch, what would I actually do? In this unredacted case file, I map out the step-by-step plan I’d follow today. What I’d avoid at all costs, the high-leverage skills I’d develop, and how I’d turn a clear identity into offers, content, and clients fast.

🔍 IN THIS EPISODE YOU'LL UNCOVER:

• What NOT to do on day one of starting a business
• How to lock in character, core values, and brand voice before you ever get too excited to play with graphics in Canva
• Which high-income skill to pick first and how to package it for high profits from the get-go
• The two-platform content system I use, and why you shouldn't delay building one specific platform
• A simple content approach that blends value, story, and subtle conversion without feeling salesy

🗂️ CASE EVIDENCE FROM THIS FILE: 

• "When you're trying to sell to everybody, you are essentially selling to nobody."
• "Your message is a lot more important than the cute Canva graphics that you publish with."
• "Every single offer you create that is yours is always going to convert better than any affiliate marketing offer."

📌 LET'S CONNECT ON SOCIALS: 

• Instagram: @jelenaostrovska
• Threads: @jelenaostrovska
• Facebook: Jelena Ostrovska
• YouTube: Jelena Ostrovska
• LinkedIn: Jelena Ostrovska

📌 RESOURCES:

🗃️ [Course] The Content Confidential

📝 [Checklist] Create Your Signature Content Series

📋 [Cheat Sheet] 60 Content Ideas for Any Niche