EP 7. The Boring CEO Epidemic: Are You Making Your Brand Forgettable?

You’re doing everything right - posting consistently, following the plan, having the conversations, yet something still isn’t landing. In this unredacted case file, we crack the “boring CEO” epidemic that’s plaguing the coaching and entrepreneurship world in 2025, and I also show you how to trade polished-and-forgettable for presence that actually commands attention (and clients).

🔍 IN THIS EPISODE YOU'LL UNCOVER:

• The difference between professional and forgettable, and why “polished” can backfire
• How over-sanitized content kills connection (and what to do instead)
• The signals you’re playing it too safe in business
• Simple ways to add personality, stories, and polarity without faking an edgy persona
• Practical brand tune-ups you can implement today

🗂️ CASE EVIDENCE FROM THIS FILE: 

• "This episode is your permission slip to stop being safe and start being seen."
• "There is a difference between being forgettable and being professional."
• "When you start making a little bit of noise, people start paying attention."
• "Use your freaking personality… Own your voice. Own your accent."

📌 LET'S CONNECT ON SOCIALS: 

• Instagram: @jelenaostrovska
• Threads: @jelenaostrovska
• Facebook: Jelena Ostrovska
• YouTube: Jelena Ostrovska
• LinkedIn: Jelena Ostrovska

📌 RESOURCES:

🗃️ [Course] The Content Confidential

📝 [Checklist] Create Your Signature Content Series

📋 [Cheat Sheet] 60 Content Ideas for Any Niche