EP 13. 7 Content Crimes That Are Costing You Sales

If your posts are “consistent” but cash is quiet, this episode is your forensic sweep. I break down the 7 most common content crimes tanking conversions, and exactly how to fix them so your message commands attention and moves buyers. 

🔍 IN THIS EPISODE YOU’LL UNCOVER:

• How to “train” a cold–warm audience to respond to CTAs without feeling pushy.
• A simple promo cadence for staying visible without burning out.
• The lazy-girl sales lever you’re ignoring: third-party proof on repeat.
• The difference between resource content and revenue content, and how to balance both.

🗂️ CASE EVIDENCE FROM THIS FILE:

• “Your brand doesn’t need more posts—it needs more precision.”
• “You don’t want your brand to be a resource vault; you want it to drive decisions.”
• “People need to see your offer at least seven times, and today, often more.”
• “The best lazy-girl sales strategy? Leverage testimonials like clockwork.”
• “Educate, entertain, inspire, and don’t forget the fourth lever: influence.”

📌 LET’S CONNECT ON SOCIALS:

• Instagram: @jelenaostrovska
• Threads: @jelenaostrovska
• Facebook: Jelena Ostrovska
• YouTube: Jelena Ostrovska
• LinkedIn: Jelena Ostrovska

📌 RESOURCES:

🗃️ [Course] The Content Confidential

📝 [Checklist] Create Your Signature Content Series

📋 [Cheat Sheet] 60 Content Ideas for Any Niche

🎧 [Audio Vault] CEO Clues