CEO Declassified

EP 25. Main Character Marketing: Copywriting Tips to Stand Out (with Sara Joelle)

• Jelena Ostrovska • Season 1 • Episode 25

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0:00 | 44:51

If your marketing has been feeling a little… same-same, beige, and suspiciously robotic, this episode is your antidote.

Sara "Spokesperson of the Squirrels" Joelle is a Writer, Top 10% Global Podcaster, Multi Six-Figure Entrepreneur, and ADHDer on a journey to turn Main Characters into Must Haves through website copywriting, email marketing, and mentorship.

🔍 IN THIS EPISODE YOU’LL UNCOVER:

  • The ADHD productivity method that actually works: Tiny Task Till 10
  • Why “eat the frog” advice fails for a lot of ADHD brains (and what to do instead)
  • Why you still need a website (especially if you’re currently selling from a link in bio)
  • How to write copy that makes people think: “this person is inside my brain”
  • The phrases she wants erased from marketing forever (you’ve definitely used at least one)
  • What “Main Character” actually means in Sara’s world and how to step into it

🗂️ CASE EVIDENCE FROM THIS FILE:

  • "Your Substack is not a website. You don’t own it."
  • "People need to consider their buyer's experience more, and it just makes you look more legit."
  • "You gotta own your own thing so you can be in charge of your own thing."
  • "The number one thing that I’m sick of right now is 'that’s where I come in.'"
  • "Decide that you are [the main character]."

📚 GUEST LINKS - SARA JOELLE (BTL COPY): 

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