CEO Declassified

EP 27. Why Your Sales Strategy Still Isn’t Converting with Hannah Walker

• Jelena Ostrovska • Season 1 • Episode 27

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0:00 | 53:15

Hannah Walker is a sales coach who specialises in BOTH sales strategy and the sales identity work that REALLY makes the difference. She is an ex-corporate international sales manager, with over £1bn in sales under her belt, and has worked with some of the biggest companies in the world, including Siemens, EDF, Meta, and many more. Since leaving corporate, she has worked with businesses of all shapes and sizes, in pretty much every industry, to help them grow their confidence in sales, implement strategies that work, and step into the version of themselves that sells no matter what. She is a smutty book-loving, emo/metal head with a love of the countryside and regularly can be found in her book nook reading a dark romance or romantasy novel in between business and personal life.

In this episode, we unpack why great marketing still isn’t enough, why "trust recession" doesn't actually exist despite what every guru is yelling, and what actually creates sales in today’s market.

🔍 IN THIS EPISODE YOU’LL UNCOVER:

  • Why sales and marketing are not the same thing, even if people online keep treating them like they are
  • What "sales identity" actually means and why a sales strategy alone won’t close the sale
  • Why so many business owners hide behind content instead of having the conversations that bring in clients
  • How to think about follow-up in a way that builds trust instead of making you sound like a desperate sales guy
  • Why buyers need safety, leadership, and real connection now more than ever

🗂️ CASE EVIDENCE FROM THIS FILE:

  • "2021 was the year of vibes and a Stripe link."
  •  "There’s no trust recession. People are just actually expecting you to do some work in order to get them to give you money."
  •  "Sales is intimacy. It’s relationship building. It’s having conversations with people."
  •  "Your strategy is what you do and your sales identity is the version of you that does it."

📚 GUEST LINKS - HANNAH WALKER: 

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