Army Vet Turned Brand Strategist on Story, Strategy & Straight-Talk Marketing

If you’re a founder who’s tired of “spray & pray” marketing, this episode is your playbook. Blane McCullough—Army veteran, multimedia strategist, and founder of Blane B Media Group—breaks down practical branding, content, and campaign moves that actually move the needle for small businesses. He’s the guy entrepreneurs call for a second opinion and a straighter path to growth.

What you’ll learn

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  The difference between branding, marketing, and campaigns (and why mixing them up stalls growth).

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  Blane’s 8-part framework for diagnosing growth gaps so you can measure what matters, fix what’s broken, and scale what works. blanebmedia.com

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  How to craft content that converts (not just “posts that look good”).

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  When to ask for a second opinion on your marketing—and what questions to bring.

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  The Military advantage: turning psychological operations training into ethical, effective civilian marketing. blanebmedia.com

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  Low-lift systems for consistent visibility (so you stop starting from zero every week).

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  How to share your founder journey without oversharing—storytelling that builds trust and sales. blanebmedia.com

About Blane

Blane is a brand strategist and multimedia pro with 20 years in media, including six years in the U.S. Army creating campaigns, plus formal training at the Defense Information School. His background spans video editing, photography, graphics, and psychological operations—and he’s even served as a production specialist for the U.S. Embassy in Quito, Ecuador. Today, he leads Blane B Media Group in Mesa, AZ, helping small businesses with brand strategy, video/content, digital strategy, and coaching. blanebmedia.com+1

He also hosts Marketing Mondays, a weekly live Q&A at 7:00 PM MST/PST for entrepreneurs who want hands-on help with brand, content, and strategy—complete with a 52-week curriculum covering everything from defining your ideal customer to building a referral engine. blanebmedia.com

Chapter markers (add after publishing)

Intro
Blane’s Army-to-Agency journey
Branding vs Marketing vs Campaigns
The 8-part growth framework (diagnose → fix → scale) blanebmedia.com
Second-opinion marketing: what to audit
Content that converts (not just “pretty”)
Systems for consistent visibility
Audience Q&A + takeaways

Work with Blane

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  Free/low-cost ways to start: BBMG Field Manual (5-minute assessment) and Marketing Mondays live support. blanebmedia.com+1

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  Services: Brand Strategy & Development, Video Marketing & Content Creation, Social Media/Digital Strategy, Business Coaching & Mentorship. blanebmedia.com

Connect

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  Blane B Media website (services, framework, assessment) blanebmedia.com

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  Marketing Mondays (live weekly Q&A) blanebmedia.com
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