What AI Can’t Replace, Human Connection and True Influence: The New Rules of PR in a Digital World

Mastering PR & AI: Torund Bryhn on Influence, Intelligence & the Future of Leadership

In this compelling episode of Nicole’s Business Notebook, I sit down with Torund Bryhn—an international expert in strategic communications, public relations, and artificial intelligence—who’s helping change how leaders think about influence in the digital age. Through her role as Country Director for Norway at the Global AI Council, her work with global brands, and her deep dive into “the missing insight that unlocks momentum” (her words), Torund brings rare clarity to some of today’s most urgent business questions. LinkedIn+2LinkedIn+2

In our conversation we cover:

•  Authentic influence vs. followers: Why “who knows you” matters more than “how many know you.” LinkedIn

• AI & communications: How artificial intelligence is disrupting PR, leadership, and human-to-human influence—and how you can stay ahead of the curve. LinkedIn+1

• The role of the modern communicator: Why strategic communications is no longer a back-office function, but a core leadership lever in business transformation.

• Momentum & change: How global shifts in media, tech, and policy require a new mindset—and how Torund’s frameworks help you navigate it.

• Actionable advice: From building a message that sticks, to aligning AI with your values, to entering rooms that matter—this is conversation for leaders who won’t settle for “good enough.”

Whether you’re a CEO looking to sharpen your voice, a PR pro navigating AI disruption, or a founder ready to scale influence in a noisy world—this episode delivers. Tune in and let’s unlock your next level of impact.

Keywords & Hashtags

Hashtags: #NicolesBusinessNotebook #TorundBryhn #StrategicCommunications #PublicRelations #AILeadership #InfluenceStrategy #BusinessMomentum #ModernPR #LeadershipInAI #GlobalAI