The Illuminators | Changemakers in Senior Living
Welcome to the Illuminators - Change Makers in Senior Living, the podcast that explores the past, present, and future of senior living through the eyes of those who are transforming it from the inside out. Hosted by Matt Mauthe, Chief Executive Officer of Illuminus, a faith-based not-for-profit that aims to transform senior care for the better.
Join Matt and his guests as they seek to reimagine the aging experience through an ongoing dialogue. Together, they shed light on current issues and shine a light on a brighter tomorrow.
The Illuminators | Changemakers in Senior Living
Creating Illuminus: The Rebranding Journey
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In this episode, Matt is joined by Emily Kuehl, discussing her significant contributions in the evolution of Marquardt Management Services to Illuminus. Emily shares her journey from a marketing assistant fresh out of college, to a key figure in managing a major organizational rebrand. They reflect on the surprises, challenges, and learning experiences shared along the way, discussing the rationale and emphasizing the importance of unifying the organization's various communities under one brand. Emily also discusses the role of young professionals in the senior living industry, and the potential for changing public perceptions about senior care.
Listen in as Matt and Emily highlight the innovative approaches taken by Illuminus and the value of embracing new ideas and perspectives in shaping the future of the senior living industry.
00:00 Introduction and Guest Introduction
00:15 Emily's Journey into Senior Living
01:09 First Impressions and Growth
03:05 Rebranding Challenges and Process
05:02 Purpose and Impact of Rebranding
07:39 Future of Senior Living and Career Advice
11:48 Rebranding Launch and Reflections
19:02 Conclusion and Final Thoughts
Note: Since this podcast was recorded, Emily has moved on to pursue her dream of being a business owner and entrepreneur, a goal supported by Illuminus throughout Emily’s tenure with the organization. We are proud to have supported Emily and to have played a role in developing a future leader!
Learn more about Illuminus at https://www.illuminus.us/