Apple Games, AppLovin's Super Bowl ad(?), Off The Record plus data, soft launch and new game news

This week's concise, inside view of the mobile game business.

#14, 18/09/25 

This week: 

- A look at the new Apple Games app and why it exists

- AppLovin's expansion beyond mobile game UA and potential Super Bowl ad 

- An Off The Record Helsinki wrap-up and news of the next event

- News nuggets from our soft launch, data and new game columns

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Hang on, what's going on here, exactly? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what is happening in the mobile game business. That's it.