Roblox brainrot explained, Ustwo's strategy switch, Ubi closes mobile studio, 2026 predictions, more

A concise inside view of the mobile game business.

This week:

• Roblox brainrot and what mobile game-makers can learn from it 
• Ustwo goes PC first after Apple Arcade and Netflix strategy shifts
• Ubisoft closes a mobile studio, Assassins Creed Rebellion is iced
• Your 2026 predictions and a couple of my own
• Some data nuggets to nibble on, including December's top performers

#28, 08/01/26. Supported by Xsolla. 

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Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.