Apple's undercooked games efforts, Google's big AI claims, Ilkka's BAFTA speech plus data, jobs, new games and more

A concise inside view of the mobile game business.

This week:

– Probably too many thoughts on Apple's role in, and contribution to, the games business during the 15 years Tim Cook has been in charge

– An overview of our GDC chat with Google Cloud games boss Jack Buser, in which he claimed that practically all major game studios are using AI in game development but they appear to be hiding it from players

– A rattle through Ilkka Paananen's BAFTA Fellowship speech (and a quick side note about Shuhei Yoshida's gaming habits)

– A bit about the great indie auteur Philipp Stollenmayer and a nod to the game comedian James Acaster is narrating, Perchang World

– All your usual data, jobs and new game nuggets

– Plus! Ambient sounds and birdsong from a really lovely wood near my house, and at least two confused dog walkers passing by

#43, 23/04/26. Supported by Xsolla. 

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Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business in under 20 minutes. That's it.