CRE Student Edition

Retail Strategy & Site Selection

Ace Moran

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0:00 | 22:42

I wanted to learn how retailers decide where to put new stores….

So, I sat down with Matthew Jaeger, a University of Alabama alum, to break down retail strategy and site selection.

We covered:

  • The retail site selection process
  • How retail strategies shape communities
  • What metrics retailers prioritize
  • How cities attract the right retail tenants
  • Advice for students breaking into the industry