The Breaking Financial Chains Podcast

Dopamine & Spending: The Psychology Behind Your Money Habits | Breaking Financial Chains Ep.11

Tanya Ibberson

Dopamine & Spending: The Psychology Behind Your Money Habits | Breaking Financial Chains Ep.11

Understanding the brain chemistry behind impulse spending and how to take back control of your financial decisions.

Ever wondered why you feel amazing after buying something random, only to be hit with immediate guilt? You're not broken - it's just how our brains are wired. In this episode, I dive deep into the neuroscience of dopamine and spending, exploring why we chase that shopping high and how to redirect those impulses towards healthier financial habits.

Chapters
00:00 Welcome & Introduction
01:30 What is Dopamine and How It Affects Spending
03:20 The Psychology Behind Online Shopping
05:00 Why We Chase Feelings, Not Items
06:40 When Dopamine-Driven Spending Becomes Problematic
08:30 Emotional Triggers for Spending Behaviours
11:00 The Spike-Regret-Repeat Cycle
12:30 Why This Isn't About Lack of Discipline
14:00 Strategies to Work WITH Your Dopamine
15:30 Delay Tactics and Wish Lists
16:30 Alternative Dopamine Sources
18:30 Adding Friction to the Spending Process
19:00 Making Intentional Spending Feel Rewarding
21:30 Reflection Prompts for Self-Awareness
23:00 Key Takeaways & Final Thoughts
23:45 Closing & Contact Information

🎯 What You'll Learn:

The real science behind dopamine and spending behaviours
Why online shopping is designed to trigger your reward system
How ADHD and dopamine deficiency can impact spending patterns
Practical strategies to interrupt the spend-regret-repeat cycle
Why this isn't about discipline - it's about understanding your wired responses

📝 Key Topics Covered:

The anticipation vs. reality of purchases
Breaking the guilt-shame spending loop
Circuit breakers and delay tactics that actually work
Finding dopamine from alternative sources
Creating intentional spending that feels rewarding

💡 Practical Strategies Mentioned:

24-48 hour purchase delays
Two-factor authentication as friction
Wish lists instead of instant purchases
Alternative dopamine sources (music, movement, accountability)
Intentional spending budgets vs. restrictive saving

Reflection Prompts from the Episode:

What am I actually looking for when I open that shopping app?
How do I feel before and after I spend?

Remember: You're not weak - you're wired for pleasure. Understanding how your brain works is the first step to taking back control.


Useful Links
Website: www.financialwingwoman.com
Email: tanya@financialwingwoman.com
LinkedIn: www.linkedin.com/in/financialwingwoman
Instagram: www.instagram.com/thefinancialwingwoman
Facebook: www.facebook.com/thefinancialwingwoman

If this episode brings up difficult feelings, please reach out to appropriate support services in your area.

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