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Star Thrower With Dr. Freda Brazle | Ship's Log 17

Project Candor: Ordinary People. Unexpected Stories

Chapters
0:00
Cold Open
0:15
Intro
1:15
Freda Brazle joins the conversation
2:07
The one leadership lesson executives overlook
7:02
The Saturday soccer game story
10:31
Mindset is the new currency
12:10
When leaders feel stuck
17:20
Two cultures, one leadership philosophy
20:09
Why Freda started the ZLA Foundation
27:22
Two Truths and a Lie
43:00
The lie revealed
44:04
If you don't stay relevant...
47:11
Closing
Project Candor: Ordinary People. Unexpected Stories
Star Thrower With Dr. Freda Brazle | Ship's Log 17
Apr 23, 2026 Season 1 Episode 17
Jeanne Andersen

“If you don’t stay relevant, you will become irrelevant.” - Freda Brazle

Episode Summary:
In this episode of Project Candor, Jeanne Andersen sits with Dr. Freda Brazle, a global leadership strategist and transformation coach, to explore what truly drives effective leadership. With over 30 years of experience across corporate and nonprofit spaces, Freda shares why mindset, not just strategy, is the key to performance, culture, and long-term impact.

She highlights the importance of empowering people, building strong relationships, and leading with self-awareness, especially in today’s fast-changing and demanding environment. From addressing disengagement and “quiet quitting” to helping leaders move from feeling stuck to gaining clarity, Freda offers practical insights on leading with intention and empathy.

Drawing from her Zambian-American background and global experience, Freda brings a unique perspective on adaptability, communication, and purpose-driven leadership. This episode is a powerful reminder that great leadership starts from within and is ultimately measured by how we show up for others.

Guest’s Bio:
Freda is a global leadership strategist and transformation coach with over 30 years of experience across five industries. Blending cross-cultural insight with executive expertise, she challenges leaders to view mindset as the new currency. From Fortune 100 roles to global platforms, she drives purposeful change through strategy, storytelling, and human-centered transformation.

Links:
LinkedIn - https://www.linkedin.com/in/fredabrazle/
Email - freda@fredabrazle.com
Business Links:
Vistage
ZLA Foundation
Book: Healthcare Case Management: Using Big Data to Reduce Costs and Improve Outcomes

Who do you know who'd make a great guest for the show? Please let us know.
Email: info@projectcandor.com

Website:   https://www.projectcandor.com

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