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Top Voice Tuesday with Michael J. López
Each week, I sit down with a fellow LinkedIn Top Voice to unpack the most pressing issues in business, leadership, and transformation. Together, we explore fresh insights, bold ideas, and real-world stories from the top 0.0001% of thought leaders on LinkedIn.
As a Top Voice myself and an expert in change and transformation, I bring a unique lens to every conversation—connecting each episode to powerful, science-backed strategies that help individuals, teams, and organizations navigate change with confidence.
Whether you're leading a company, driving culture shifts, or simply looking to level up in your career or life, these episodes are designed to challenge your thinking and expand your perspective.
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Top Voice Tuesday with Michael J. López
Rethinking Marketing Myths with Marc Fuentes.
Join us for an enlightening episode of Top Voice Tuesday as we delve into the world of marketing with expert Marc Fuentes. We discuss why traditional marketing strategies may need a rethink, the true role of branding, and how companies should better allocate their marketing budgets. Marc shares invaluable insights on the 95-5 rule, the myth of demand generation, and the importance of brand marketing as a long-term strategy. If you’re looking to understand the modern marketing landscape and drive impactful change within your organization, this episode is a must-watch. Tune in now!
Timestamp
00:00 Start
01:14 Meet Marc Fuentes: Marketing Expert
03:03 The Evolution of Marketing
05:24 Challenges in Modern Marketing
10:47 The Myth of Demand Generation
14:48 Rethinking Marketing Strategies
30:20 Final Thoughts and Takeaways