Top Voice Podcast with Michael J. López
Each week, I sit down with leading voices in business, leadership, and transformation to unpack the issues that matter most. Together, we explore fresh insights, bold ideas, and real-world stories from the people shaping how we think about change, culture, and what's possible.
As a LinkedIn Top Voice myself and an expert in change and transformation, I bring a unique lens to every conversation—connecting each episode to powerful, science-backed strategies that help individuals, teams, and organizations navigate change with confidence.
Whether you're leading a company, driving culture shifts, or simply looking to level up in your career or life, these episodes are designed to challenge your thinking and expand your perspective.
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Top Voice Podcast with Michael J. López
Why Cold Outreach is Dying: Insights from Sales Expert Chad Johnson
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Join us for this week's episode of Top Voice Tuesday with guest Chad Johnson as we explore the decline of cold outreach in sales. We discuss the importance of building authentic connections, leveraging LinkedIn, and building relationships as the core of modern sales. Chad shares his journey, what’s changed about modern outreach, and how understanding buyers' needs has transformed his approach. Tune in to learn how to adapt your sales strategies for the digital age and move beyond traditional cold calling. Don't miss it!
Timestamp
00:00 Start
00:56 Meet Chad Johnson: Sales Expert
04:37 The Evolution of Cold Outreach
08:20 The Role of LinkedIn in Modern Sales
12:06 The Impact of AI on Sales
14:55 Building Authentic Connections
19:16 Q&A and Final Thoughts
30:12 Conclusion and Offers