Top Voice Podcast with Michael J. López
Each week, I sit down with leading voices in business, leadership, and transformation to unpack the issues that matter most. Together, we explore fresh insights, bold ideas, and real-world stories from the people shaping how we think about change, culture, and what's possible.
As a LinkedIn Top Voice myself and an expert in change and transformation, I bring a unique lens to every conversation—connecting each episode to powerful, science-backed strategies that help individuals, teams, and organizations navigate change with confidence.
Whether you're leading a company, driving culture shifts, or simply looking to level up in your career or life, these episodes are designed to challenge your thinking and expand your perspective.
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Top Voice Podcast with Michael J. López
Mastering the Human Side of Sales with Denise Murtha Bachman
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The first problem is that you have a sales “process” to begin with.
Join us for an insightful episode of Top Voice Tuesday as we dive deep into the human side of sales with Denise Murtha Bachman. Learn about the importance of curiosity, active listening, and being 'audible ready' in sales. Denise shares her journey to becoming a LinkedIn Top Voice and her unique strategies for authentic engagement and purposeful communication. This episode is packed with wisdom on transforming sales processes to focus on relationships and solving true root causes. Tune in for valuable tips on how to make sales a noble profession and build long-term, meaningful client connections. Watch now!
Timestamp
00:00 Start
00:20 Subscription and Newsletter Information
00:54 Today's Topic: The Human Side of Sales
01:03 Denise's Journey to Top Voice
03:18 Adoption vs. Adaptation in Sales
04:24 Commenting Strategy for LinkedIn Success
08:18 The Importance of a Human-Centric Sales Process
09:13 Principles of Effective Sales: Curiosity, Listening, and Adaptability
20:17 Being Audible Ready in Sales
27:01 Final Thoughts and Key Takeaways