Story‑Driven Fundraising | Ministry, Fundraising Ideas, Donations, Marketing Plan, NonProfit Groups

20 | Still Not Seeing Donations? 3 Things Every Fundraiser Must Make Crystal Clear

Lisa Diaz - Story Strategist, Brand Message Coach Episode 20

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 26:43

If you’ve ever poured your heart into a presentation, shared stories from your ministry, and still walked away wondering why no one gave—this one's for you.


In today’s episode, I'll share 3 things every fundraiser must make crystal clear before stepping on stage, sending that year-end appeal, or meeting with potential supporters.


You’ll learn:


  • How to identify and speak directly to your ideal donor, not the entire crowd.
  • Why starting with the need or conflict creates instant engagement.
  • How to craft a clear, confident ask so people know exactly how to respond.


Whether you’re prepping for a year-end event, a church presentation, or just trying to boost monthly giving, these practical tools will help you communicate your message with confidence and connect with donors in a deeper way.


Similar Episodes: 


05 | 7 Steps to Engage Your Donor: The Story Framework


04 | Get Your Donors to Pay Attention Amidst the Noise


10 | Struggling with Donor Communication? What God Says About Imposter Syndrome


👉 Work with me one-on-one to clarify your fundraising message, remove the guilt around asking, and create consistent donor communication that actually works.

https://irisstorytelling.com/coaching


👉 Grab your free Ministry Newsletter Guide to easily write updates your donors want to read.

https://irisstorytelling.com/guide


👉 Join the free community for women ministry leaders who fundraise — a place for encouragement, prayer, and learning how to use storytelling to connect with donors.

https://irisstorytelling.com/community



Connect with me:

lisa@irisstorytelling.com

https://irisstorytelling.com