Team Up Now: Outsourcing That Cares

From Chaos to Clarity: How Creative Kubo Scaled with Ethical Outsourcing

• Julius Schoenfeld and Eiza Fiel • Season 1 • Episode 2

Podcast Title: Team Up Now Podcast
Episode Title: From Chaos to Clarity: How Creative Kubo Scaled with Ethical Outsourcing
Episode Number: Ep. 02
Release Date: August 22, 2025
Duration: 30:08

🎧 Episode Summary
In this episode, Julius and Eiza sit down with Cola Paclibar, founder of Creative Kubo, to explore how she transformed her business from chaotic and overwhelming to strategically scaling with the right support. Cola shares her journey from her Hong Kong beginnings to building a multicultural creative agency powered by Filipino talent and designed for purpose-led brands.

Whether you’re a small business owner, agency founder, or creative entrepreneur, this episode offers honest insights on outsourcing, finding aligned team members, and leading with values.

You'll learn:
âś… Why clarity in business starts with asking for the right kind of help
âś… How to find and onboard offshore talent without sacrificing quality or values
âś… The mindset shifts needed to scale sustainably

đź’ˇ Episode Highlights
00:45 – Welcome and intro to Cola Paclibar and Creative Kubo
04:12 – The backstory: From Good Vibes Only Movement to Creative Kubo
10:30 – Pivoting during the Hong Kong protests and pandemic
18:00 – Challenges in finding talent and creating clarity out of chaos
22:45 – The game-changing hire: How Reva transformed Cola’s business
26:15 – Ethical outsourcing and breaking stereotypes about Filipino talent
28:40 – Advice for business owners hesitant about outsourcing
29:40 – Cola’s plans for scaling Creative Kubo over the next 12 months

đź§  Key Takeaways
“Don’t wait until you’re burnt out to ask for help—plan ahead and find the right support before you need it.”
“Scaling isn’t about instant gratification; it’s about thoughtful, long-term planning.”
“Outsourcing done right is about relationships, values alignment, and mutual growth—not just filling seats.”

🛠️ Resources & Links
đź”— Creative Kubo Website
đź”— Follow Cola on Instagram
đź”— Connect with Cola on LinkedIn

👤 About the Guest
Cola Paclibar is a digital growth strategist, brand storyteller, and founder of Creative Kubo, a multicultural creative agency powered by Filipino talent and built for purpose-led brands. Her mission is to bring Filipino creativity and skill to the global stage while championing ethical outsourcing practices.

Connect with Cola:
Website: https://www.creativekubo.com/
Instagram: @colapaclibar
Other: LinkedIn Profile

🙌 Connect with Team Up Now
Instagram: @teamupnow.au
Work with us: www.teamupnow.com.au