Passion Millionaire
Build a business that runs without you. Create leverage. Design a life you never want to retire from.
The Passion Millionaire Podcast is for high-earning freelancers, agency owners, and serious business builders who want more than income. They want ownership, optionality, and long-term wealth.
If you’re scaling a service-based business and asking yourself how to move from strong revenue to real leverage, recurring income, better deals, and exit-ready systems, this podcast is for you.
Each episode features founders, investors, and operators who have built multi 6- and 7-figure companies. They´re breaking down how they structure smarter deals, implement scalable systems, use AI strategically, and build businesses that compound beyond their time.
Hosted by Robert Roth, investor, business builder, mentor to ambitious founders and rock & roll pianist. This show explores what it really takes to turn income into assets, and ambition into lasting freedom.
Stop building just revenue. Start building something that can outgrow you.
Rock & Roll Your Dreams, Robert Roth
Passion Millionaire
Rory Mackenzie: Learnings from Building and Scaling a LinkedIn SaaS, Partnerships, and Relentless Execution
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In this episode of the Passion Millionaire Podcast, host Robert Roth sits down with Rory Mackenzie, founder of Sales Crusader, a fast-growing LinkedIn-focused tech startup. Rory shares how a personal need for better LinkedIn relationship building led him to co-create a SaaS solution that combines human-style outreach, AI-driven replies, and safe automation designed for real business growth.
Rory breaks down how Sales Crusader helps founders, agencies, and go-to-market teams scale conversations without sounding spammy or risking their LinkedIn accounts. He explains the power of training AI on your own voice, offer, and goals, and why LinkedIn remains one of the most effective platforms for building high-value business relationships at scale.
You’ll also hear Rory’s startup journey, from early uncertainty and slow traction to finding the right ICP, forming the right partnerships, and growing from zero to six figures in under two years. This episode is packed with practical insights on SaaS growth, vertical integration, AI in sales, and what it really takes to build momentum as a founder.
Contact Rory:
https://app.salescrusader.com/
https://www.linkedin.com/in/rorymack/
Podcast Website:
https://rockandrollyourdreams.com/podcast/