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In this episode of Building Loved Businesses, Nathan Schock interviews Dr. Travis Howell, founder of Howell Chiropractic. Dr. Howell shares his journey from a career in IT to becoming a chiropractor, the challenges he faced in a crowded market, and the strategies he employed to build a successful practice. He discusses the importance of patient experience, the decision to operate a cash-only model, and the pivotal moment that shifted his mindset towards accepting insurance. Dr. Howell also reflects on his role as a mentor and coach for future chiropractors, emphasizing the need for collaboration in the chiropractic field to enhance patient care and business success.