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In this episode, Tom Slattery, CEO of JJ's, shares the journey of his business from its humble beginnings as a mom-and-pop shop to a multifaceted adult beverage retailer and event services company. He discusses the importance of customer experience, the challenges faced during the pandemic, and the innovative strategies implemented to adapt and grow. Tom emphasizes the significance of community engagement and the future plans for JJ's, including expanding its presence in local events and partnerships.