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In this episode of Building Loved Businesses, Nathan Schock interviews Vince Wuebker, CEO of Hot Springs Spas, who shares his inspiring journey from a cattle farm to leading a successful hot tub business. Vince discusses the importance of networking, hard work, and a shift in mindset that transformed his approach to business. He emphasizes selling wellness rather than just products, the impact of COVID-19 on his business, and the significance of fostering a strong company culture. Vince also highlights the transition to an Employee Stock Ownership Plan (ESOP) and his vision for the future of Hot Springs Spas.