Building Loved Businesses
Building Loved Businesses is the podcast for small and medium-sized business leaders who want to build a company their employees are proud to work for, their customers rave about, and they love leading. Hosted by Nathan Schock, each episode features a conversation with an under-the-radar business owner who has built a thriving culture, crafted remarkable customer experiences, and is growing with purpose. If you’re ready to grow with fewer growing pains, this podcast is your blueprint.
Building Loved Businesses
A Storytelling Masterclass from Tellwell Story Co.
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In this episode of Building Loved Businesses, Nathan Schock interviews Max Kringen, founder of Tellwell, a creative studio focused on storytelling for brands and nonprofits. Max shares the origin of Tellwell, the shift from traditional marketing to storytelling, and the importance of frameworks in creativity. He discusses the Hero's Journey framework, the significance of empathy and authority in storytelling, and the innovative Seasons of Story approach. Max emphasizes the need to democratize storytelling, making it accessible for all mission-driven organizations, and offers practical advice for improving audience engagement.