Building Loved Businesses

More Than Pastries: How Queen City Bakery Became a Community

Nathan Schock

 In this episode of Building Loved Businesses, I sit down with Mitch Jackson, co-founder of Queen City Bakery in Sioux Falls, South Dakota. Mitch shares how a chance discovery of the “Queen City” nickname inspired the bakery’s name and timeless vision for classic, all-American pastries. He and his wife, Christine, built their business on a simple but powerful philosophy: quality over everything. From sourcing the best ingredients to baking entirely from scratch, they’ve built a loyal community centered on care, connection, and consistency. Mitch reflects on their journey through early struggles, COVID challenges, and the importance of never settling for “good enough for Sioux Falls.” Seventeen years later, Queen City Bakery continues to thrive by blending craftsmanship, authenticity, and heart.