Greg Sharp on Agreements, Growth, and Building Real Value in Your MSP

Welcome to Ctrl-Alt-Deliver: MSP Service Delivery Mastery.

I’m Jeni Clift, joined by my husband and longtime business partner, Nick. Together, we’ve spent nearly 30 years building, scaling, and eventually exiting our own MSP business.

Over those years, we learned that great service delivery isn’t just about technology, it’s about how you lead, communicate, and build trust with your clients.

In this episode, we sit down with Greg Sharp, CEO and Founder of ZenContract, and a leader who’s helped hundreds of MSPs bring structure, protection, and professionalism to the way they work.

After building and selling his own MSP, Base 2, for a 10× multiple, Greg turned his hard-won lessons into a mission: helping MSPs use clarity, consistency, and automation to strengthen client relationships and safeguard their businesses.

Here’s what we covered together:
 ✅ Why “agreements” are about partnership, not lock-in
 ✅ How better systems and contracts can increase business value
 ✅ The painful mistake that inspired ZenContract and how it’s helping MSPs scale smarter
 ✅ What every MSP should do years before they plan to exit

🎧 Listen in for real-world lessons on growth, leadership, and protecting the business you’ve worked so hard to build.

👉 Connect with Greg on LinkedIn: Greg Sharp
🌐 Learn more about ZenContract: https://www.zencontract.com
🎧 Listen to this and more episodes on Ctrl-Alt-Deliver: https://www.buzzsprout.com/2514171/episodes
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