Reflections on Service Delivery: Nick & Jeni Clift on Lessons That Shaped Ctrl-Alt-Deliver

Welcome to Ctrl-Alt-Deliver: MSP Service Delivery Mastery.
I’m Jeni Clift, joined by my husband and longtime business partner, Nick. Together, we’ve spent nearly 30 years building, scaling, and eventually exiting our own MSP business.

This episode is a little different — it’s just the two of us behind the microphones.
 We’ve revisited some of our favourite Ctrl-Alt-Deliver conversations and unpacked the big ideas that truly stuck with us — the lessons that continue to shape how we help MSPs strengthen their operations and elevate client experience.

Here’s what we explore together:

💡 The hidden cost of overwork — and why timesheet transparency builds trust. 💡 Why the best MSPs act like a farm shop, not a supermarket.
💡 How aligning marketing promises with delivery creates genuine client loyalty.
💡 What really makes an acquisition work — from people to process to purpose.

It’s an open, honest look at the realities of growing a service-focused business and the habits that make lasting success possible.

🎧 Listen to other Ctrl-Alt-Deliver episodes: https://www.ctrl-alt-deliver.blog/episodes
👉 Connect with Nick Clift on LinkedIn: https://www.linkedin.com/in/nick-clift-mspcoach-mentor-eosintegrator/                                                                                    🌐 Learn more and master your MSP: https://www.tenassia.com