Unscripted Turbulence with Raegan Medgie
The most courageous thing you can do is reinvent yourself. This is where those stories live.
After 20 years, Emmy Awards, and a career built on talent and grit, Raegan Medgie realized the industry wasn't going to elevate her - so she elevated herself. What came next was Unscripted Turbulence - a podcast about reinvention, resilience, and the moments that force us to rethink who we are and what we truly want.
Through raw conversations and real storytelling, Raegan explores the full arc of change: the before, the during, the rebuilding, and what life looks like on the other side.
Career pivots. Identity shifts. Loss. Faith. Health. Love. The moments nobody sees coming - and the courage it takes to keep going anyway.
No shortcuts. No sanitized endings. Just real people who faced their turbulence and found something worth sharing on the other side.
Because the most courageous stories aren't the ones that go according to plan. They're the ones where someone dared to rewrite them.
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Disclaimer: The views and opinions expressed on Unscripted Turbulence with Raegan Medgie are those of the guests and hosts and do not necessarily reflect the views of any affiliated organizations. This podcast is intended for entertainment and informational purposes only and should not be considered professional, medical, legal, or financial advice. Listeners are encouraged to seek professional guidance for their personal situations.
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Unscripted Turbulence with Raegan Medgie
The Legacy That Shaped Him
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This episode is personal.
Before Unscripted Turbulence ever had sponsors, it had stories—and one of the people who believed in those stories early on was my friend, Brandon Igdalsky.
We go back to my days as a reporter in the Poconos, when Brandon was stepping into his role at Pocono Raceway, a track built by his grandfather, Dr. Joseph “Doc” Mattioli. What started as a professional relationship turned into a real friendship—and in this conversation, you’ll understand why.
This isn’t about promoting a product. It’s about the person behind it.
We talk about legacy, loss, and the impact of losing someone who shaped you. There’s a moment where we both get emotional reflecting on Doc—and the lessons he left behind.
We also get into NASCAR, the misconceptions around it, and how I went from judging it… to genuinely loving it.
And of course, Brandon shares how Dude Wow Cocktails came to life—and why stepping outside your comfort zone might be the very thing that changes everything.
Because at the end of the day… we all have turbulence.
This episode is sponsored by Dude Wow Cocktails — bold flavor, real ingredients, and yes… it’s really good.
Get 10% off with code TURBULENCE26. Thanks for supporting the show.
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This episode of Unscripted Turbulence is sponsored by Dude Wow Cocktails, bold flavor, no extra ingredients. And if you want to try them for yourself, just head to dudewowcocktails.com. Use my code Turbulence26 and get 10% off. Or just grab the link waiting for you in my bio. Do you like what's hanging out next to my end?
SPEAKER_07I do. I do. I saw that. Making an appearance. It's hilarious.
SPEAKER_01Brand placement, they call it.
SPEAKER_07I know I was gonna wear a shirt, and I'm like, nope don't wear the don't wear the dude roll shirt. Don't wear the hat. Let's just let's just not do that today. I thought about wearing my Bloody Mary shirt though. It's like, it's got it's a black shirt with a little Bloody Mary glasses on it. I'm like, no, that's just too weird.
SPEAKER_01Oh my god.
SPEAKER_00That would be funny though if you actually did that though. I would laugh.
SPEAKER_07There you go.
SPEAKER_00It would be so uncommon.
SPEAKER_07Okay. Oh boy. I'm actually, this is like, I'm actually nervous about this. Like, as much as I like to talk, this actually, for some reason, I'm nervous about this one. I don't know why.
SPEAKER_01Because now you're triggered from when we used to work together, kind of when I would come up and ask you tough questions.
SPEAKER_07Yeah, but that was easy. Like, get that was that was fun, though. This is this is this feel like this is different. This is me. This is me talking about me. I think that's where I'm freaking in.
SPEAKER_01Yeah, well, you know what? Think about how I feel about this podcast journey. I I'm supposed to talk about myself, and I'm having a heck of a time because it's you know, we're taught never to talk about ourselves. The stories are never about us, and all of a sudden now we have to, you know, you transition to podcast world. It's like, oh, me, me, me, me, me, me. Here we are. So I'm gonna have you, I need you to frame yourself better because you're kind of like halfway sunk down to like kind of match where I am. Oh, yeah, that's right. Yeah, yeah, yeah. That's fun. I know. Hello, children. Okay, all right. So are we ready to do this, you think?
SPEAKER_03I guess.
SPEAKER_01Okay. All right, well, so we'll begin. Welcome to Unscripted Turbulence. We're gonna have a heck of a time today, everybody. All right, so the little voice you heard, or the big voice you heard, is my guest today, the feature guest, Brandon Igdalsky. Hello, Brandon.
SPEAKER_07Hello, Rain. So happy to be here.
SPEAKER_01I know, and you're nervous. We were talking about that right before we started rolling the tape here. So if Brandon sounds familiar or his name, you've seen it, or uh for various different reasons, all good, all good. Um, this guest not on a post office wall. Yeah, not wanted, not wanted. This guest. And if you notice something, if you're watching, you notice something in the background, this guest is my sponsor, Brandon, who is the founder, president, CEO of Dude Wow Cocktails. Did I say all the titles correctly, Brandon?
SPEAKER_07Chief Mixer. Chief Mixer, that's the official title.
SPEAKER_01Chief Mixer. All right, so it's a Chief Mixer.
SPEAKER_07Yeah, but yeah, you got it.
SPEAKER_01All right, good, good.
SPEAKER_07So um my late my latest idea, right? Yes, dude wow, my latest idea.
SPEAKER_01Yeah, yeah, yeah. Your latest idea. So Brandon and I go way back, and I did a little research because I like to do my little research. We met I want to say around 2010. Because I mm-hmm. I know we're we're dating ourselves now. I mean, not that we date it, we're dating ourselves and our relationship in a working environment. Anyway, so we ended up meeting because I was a reporter at WNEP Newswatch 16. And Brandon, where was your life then?
SPEAKER_07Uh I was the president of Pocono Raceway.
SPEAKER_01Uh-huh. So Pocono Raceway, yes. Pocono Raceway. That's where what NASCAR comes through there, and then also race strike in the Pocono Mountains. Yes. And the Indy, Indy car, right?
SPEAKER_07Indy was there for a little while. Yep, they were there, then they weren't, now they're not.
SPEAKER_01Okay. So yeah, Brandon's like a dude's dude, right? So Brandon, um, when I was assigned up in that area, I thought NASCAR, and I will call myself out. I turned my nose up at it and was like, ew, whatever. Wow, is I wrong. Oh, was I wrong? NASCAR is the racetrack, cars, wow. You don't, if you've never been to a race, OMG. When you get near that racetrack and those cars with that power, and Brandon, he was in charge of it all up in the Poconos. It was it, I I can't say enough. So Brandon and I ended up staying in touch. I left Newswatch 16 to pursue my my career at the Weather Channel. And Brandon also didn't stick around either. We'll get to that. So, Brandon, let's back it up a little bit. Brandon is not up here in the New York City area right now. He is no longer in the Poconos. Brandon, where are you joining us from?
SPEAKER_07Sunny, Florida. I live right outside of Orlando in uh in winter spring. Uh winter garden.
SPEAKER_01Okay. Yeah, you're a brat. It is uh, by the way, today overcast. And when it's overcast like this up in New York, I spiral. There's like a couple clouds.
SPEAKER_07We have a couple clouds today.
SPEAKER_01Oh, oh, cry me a river. Awful. I just I can't. There's a point in the spring, like we're now in the spring, astronomical and meteorological spring up here in the northeast. And it's just and he knows because you grew up in Philadelphia, we'll get to that, but then in the Poconos. I mean, it's just it's just there is no sunshine. I'm like blending in with like a white piece of paper right now.
SPEAKER_07Mud season. Yeah. But then again, we get the summers and we're roasting and melting down here, and you can't go to your car without breaking a sweat, but well, I guess.
SPEAKER_01Yeah, that's true.
SPEAKER_07But but I will take I will take the summer heat versus the winter cold up there.
SPEAKER_00You don't miss it at all.
SPEAKER_07I like to visit and then get out. See one snow? I saw snow at Christmas and I was out.
SPEAKER_01All right. And they've done that check. I'm done. Okay. Well, um, yeah. So yeah, so that's what we're dealing with with weatherwise. So now, Brandon, um, you are originally, you're not originally from the Poconos. So where were you born and raised?
SPEAKER_07So I was born in Philadelphia. Um and then when I was five, my family moved out to the suburbs of Upper Bucks County. So I grew up down there. Um, my whole family was from the Philly area growing up. Um, my dad, his great his parents emigrated from Israel um when he was 15. So on my dad's side, I'm first generation um American. Um, and sadly, my dad and my uncle did not teach any of us Hebrew. They used it to tell jurdy jokes. And it was like kind of like one thing my siblings and I always kind of complain about like, why did you not teach us that? Um, but uh yeah, uh, but then my my mom's side um were a dentist and pediatrist in Philadelphia. So we kind of all grew up in that area, and then my grandparents had the raceway. And when I was 13, off off to work I went, like uh like this, like the little dwarfs off to work I went. Um and uh yeah, but I grew up just outside the city in Lower Bucks, and um yeah, that was that was my my upbringing, was that whole Philadelphia area for sure.
SPEAKER_01Wow. So I had no idea that you were first generation on your dad's side. We've like never talked about that.
SPEAKER_07Yeah, he came here and was 15. So yeah. My grandmother was my grandmother was a um an off-Broadway actress in New York. My grandfather had a gas station um in Philadelphia. Um, yeah.
SPEAKER_01So get out. So your grandmother was an actress in in New York? Like what was what was her did she have a stage name?
SPEAKER_06Uh no, she went by her real name. Zvia. Zia Zvia Igdalski.
SPEAKER_01Oh my gosh.
SPEAKER_06Yeah.
SPEAKER_01So you were meant to be on stage and screen looking at the street. I don't know about that.
SPEAKER_07Don't know about that.
SPEAKER_01So, um, okay, so you're so then you ended up work coming up to the Poconos. Now, I got to really know your family through your grandfather, Doc Mattioli. And he was the one who founded the Pocano Raceway?
SPEAKER_07He was one of the founders. So there was a group that was there was a group that was already looking at doing a racetrack, and he had done some real estate projects in the Poconos. He was a Dennis in Philly and just started dabbling in some real estate in the Poconos and ended up being part of this racetrack project. And then 50 some years later, here we are, still part of it.
SPEAKER_01That is wild. I didn't know that. Okay, so so now I how did your how did your grandfather get into racing? Like was it something he was always interested in?
SPEAKER_07Or he had no idea. Um, and in fact, he's him, my grandma used to tell a great story that once they committed to doing this racetrack investment deal, um, they went to uh New Egypt Speedway in South Jersey. Um, and it was a dirt track, and they went on a Sunday afternoon after church. So the whole family dressed in their Sunday finest, went to this dirt track, sat in the front row, and were absolutely covered in mud and dirt. And my grandmother looked at my grandfather and said, What the hell did you get into? Um that was not the kind of racing they were getting they they were going to be doing, but um, they had no knowledge of racing whatsoever. My grandfather really looked at it as a real estate deal early on. Um, but then quickly, as he did everything, got so entrenched in it, so ingrained in it, learned everything, researched everything, met all the right people, and and turned it into an iconic motorsports facility in America.
SPEAKER_01I mean, what it's become today is uh unbelievable to hear how it started. You know, like did you ever think that it was gonna end up being what it is today?
SPEAKER_07No. When I was a kid, no. I mean, even growing up, even when I was there, no. Um, you know, I mean, we all kind of had the ideas of what it could be, um, you know, generationally, I think as we all looked at things. Right. I mean, my grandfather was he kept us all very hands-off um until it was time to not be hands-off anymore. Um that's where you come in. Yeah, I mean, he was the old battalion guy, like ruled by an iron fist, and that was it, it was his way or the highway. Um, I mean, I think I got I got fired four times over the years. Um, usually they were pretty, pretty valid reasons. Um, mostly my own doing. Um, couple was just because he was angry that day for something that I did that he didn't like, but it was fine. Like having the staff meeting. Who knew I could get fired for holding a staff meeting?
SPEAKER_01Yeah, doc seemed like from the from a distance you didn't mess with him. I mean, I I I was there. So when I covered it, Doc was very much involved, and then Brandon was obviously as well. Um, and then the torch was passed. Um, and then Doc sadly passed away um and uh left quite the mark in the Poconos. Um, you know, at what point did you guys get involved with NASCAR? Like, how does that all even happen?
SPEAKER_07So they got their first, they started with IndyCar. Um so he actually got connected with the Holman family, which at the time owned IndyCar, Indianapolis, um, and really built the track with the help of the Indianapolis folks. Roger Ward, who was an IndyCar driver, won Indianapolis a bunch of times. Um, he designed the track. The original um walled paving and building was done by a guy named Clarence Cagle, who was the superintendent in Indian at Indianapolis. Um, but the Holman family basically told my grandparents that hey, the stock car world is growing, so you need to get to know them too. And my grandparents met the France family in Daytona and NASCAR. They became lifelong friends. And in 1974, um, NASCAR joined uh the track uh with its first race. IndyCar started in 71. Um, and then in 82, 82, 81, um, we had the second NASCAR weekend. So we had three big cup three big uh motorsports weekends up until the late 80s.
SPEAKER_01So I don't know the complete history of NASCAR, but how long has NASCAR been around? I know it's like what the oldest 1949.
SPEAKER_07Oh it was NASCAR was founded in 1949 in Daytona Beach um by the the it was Bill Franc senior, sorry, got the uh got all these guys together that are running series, different things, and said, hey, let's let's coordinate this, let's make something out of it. And got everybody in our room, the the Skyline Hotel, which is still on Daytona Beach. Um they've redone the whole hotel now, and up in the the conference room there on the top, they've actually redone it's a whole cool little NASCAR um themed bar up there. Um, but it was where NASCAR was founded, and they started racing on the beach um and then built the the big speedway and blew up blew it up from there. And here we are, years later. It's still it's still family-owned, it's still run by the France family. So um Bill's big Bill's um son took over, and then his two children were were in there, and now it's run by his old youngest son and his niece.
SPEAKER_01Oh my gosh. So so here's the thing. How difficult is it for so I'm sure that there are many tracks out there that would love to have NASCAR part of their like stop and circuit, I guess. I'm I how hard was it for like for even the Pocono to get involved in it? Like, was that something that like your family thought, okay, we'll try this, we'll make the connections, there's a chance that this won't happen. Like, how rare is it?
SPEAKER_07Yeah, I mean, back then it was probably a little more rare because there weren't many big tracks back then, especially the northeast. So that was kind of a big win for my grandparents, is that they had a big track in the northeast and it was an empty space um for NASCAR. And and they were really a southern sport, right? They were real big in the southeast. So Carolinas, Florida, Georgia, they weren't really that big in the northeast or known that much. Um so I think early on it was, you know, just the right connection, the right networking. And my grandparents just did a good job of being my grandparents and the and the great people they were, or the France family took a chance on them and brought it up there. Um, my grandfather almost threw in the towel numerous times, couldn't make any money, kept losing money, um, had to keep going to the bank for loans. Walked in one day and threw the keys for the whole place on the banker's desk and said, I'm out because he wouldn't give him a loan. And then turned around and walked out, and it was like buying a car. The guy goes, No, no, no, no, here's your keys, here's your money. So, yeah, I mean, it was there's some like Doc had some crazy, crazy stories um, you know, in the early days of how they just struggled to make it go. Um, because racing wasn't the sport it's turned into today, but now it's it's a big, big sport. And through the 80s and 90s, especially the 90s and 2000s, it really, really took off. Um, I mean, now to get on the schedule now is nearly impossible. Um, and most of the tracks um are owned by either NASCAR directly or Speedway Motorsports, which is based in Charlotte. Um, and they have half the track. So Pocono is truly, I mean, I think there's two independent tracks left. It's Pocono and um uh uh track in St. Louis, um, are the two that are privately owned. Um the rest are owned either by the France family and NASCAR or Speedway Motorsports um or Penske Entertainment. So it's uh yeah, it's it's a it's a different world. It's not all these mom and pop that foster owned tracks anymore around the country.
SPEAKER_01Oh my gosh. Wow. That's kind of sad. I mean, I I'm so proud that Pocono stole is family run, but you know, you don't hear about that as much anymore. It's like the the bigger franchises come in and and you know, take over. So now when you were at Pocono, um, is this where the I want to make sure I reveal it correctly to the right of me if you're watching, the Dude Wow cocktails idea began.
SPEAKER_07No. Well, I mean yes, yes, but no. Yes-ish. Yes-ish. Okay. Um, me making Bloody Marys, yes. Uh long winters. Um, and we were actually there's actually a snowstorm that was coming, and we were gonna have no school for a few days. And we went over to my friend's house and we're gonna take the kids sledding and having fun, and like we're just gonna hang out and have a snow party. And the next morning my buddy goes, Do you want a bloody Mary? I said, No, I hate Bloody Marys. Uh, four Bloody Marys later, um, I realized I like Bloody Marys. Um, and then that was it. It's over from there. Um, and you know, then I just started ordering them and seeing them and watching people how they were fixing them and started talking to bartender friends I knew. Um, had a restaurant at the time. So I just talked to the bartenders there about it. We didn't serve Bloody Marys, we went over for breakfast, but um, yeah, so it was just kind of like, why people fixing it? And why am I adding this? Why am I adding that? And then I just played around until I found a recipe that I really, really liked. Um, and then just kept tweaking, tweaking, tweaking from there. Um, and then 20 some years later, COVID hit, and I decided, all right, I'm gonna make it again. Um, friend had a restaurant and said, Hey, will you make it? And I said, sure. Um, and then it just kind of turned into a business from there. I was like, just okay, let's do this. Kids are grown and life's different now, and let's let's go do this. So yeah, 2020 started the company. Wow. So now why not?
SPEAKER_01Right? I know that's where everybody was starting to like tinker with like different ideas. So you said that like life kind of changed a little bit. Now you did eventually leave Poconal Raceway and you went somewhere else.
SPEAKER_07Yeah, so in 20, so you met me in 2010. I was the president. My grandfather was still a CEO. The following year, he calls the surprise pass conference. Um, I get a phone call from um our VP of public relations at the time, Bob Plevin calls me and says, Your grandfather just walked into the media center. He's about to do a press conference. So I'm like, excuse me. Um so we go, we all come running to the press to the media center. The whole, you know, a whole industry media's marriage race weekend. Um it's a day of the week where grandfather's not usually at the track during race week during the events, usually they're, you know, out there on Fridays. Um his health was kind of failing at that point. Has the prize press conference and basically tells the world that him and my grandmother had a good run and they are turning over to my brother, my sister, and I um to go F up the world. Um, and I mean it the the transcripts are hilarious when you go back and read it because it was so so Doc and Rose the way they did it all.
SPEAKER_01Wait, was this wait, wait, wait, wait, wait, was this 2011 or 2012?
SPEAKER_072011.
SPEAKER_01Um, all right, because I was there at the time, but I don't recall covering this press conference. Maybe I was off that day or something. Oh, go ahead.
SPEAKER_07Yeah, I and uh I think Charlotte may have been there. I don't know.
SPEAKER_01I think one of your one of your she would she would have been because it was a sports-related thing. You're right, you're right. Okay, yeah, yeah, yeah.
SPEAKER_07She she may have been there. Um, but uh yeah, it was hilarious. And then he made me CEO, my brother, um, chief operating officer, and he said, Go screw it up, boys. It's your turn. Um and he stepped away. I mean, I was it like literally turned the key. I mean, she didn't try to fire me shortly after he elevated me and had retired, retired. Um like, you don't work here anymore. You can't fire me now. But uh jokes on you. He tried. Yeah, he tried. Um, he tried to fire me and George Ewald, who was the superintendent at the time. And George has been there for 50-some years, right? So he was so mad at both of us. He's literally laying in his bed. He's like on his, you know, he's he's his health is failing. He's so mad at us for something we had decided to do. We're like, you don't have a say, like, yes, but this is we have to do this. It was hilarious. Um, we George and I still laugh about that one, but yeah. So then that was July, and then the following um January, he he passed away. Um, so like and you know what?
SPEAKER_01Like, when he passed away, I will never forget you and I were were pretty close at that time, like we are now, and you allowed our crew in. This was like the saddest thing. And if I cry, it's because sometimes these things hit me out of nowhere. So Doc Matthioli, obviously, here it comes. So Doc Maddieoli built the Pocano raceway.
SPEAKER_00God, here we go. I do this all the time. And for his final goodbye, they took him around. Oh God, they took him around the racetrack. It was the saddest but most touching thing. And I just remember watching it thinking, oh my god. Like he built, he built it, you know, and they took him around and we were there and we watched it. Okay, I'm gonna stop, Brandon. You can keep talking because I'm gonna lose it.
SPEAKER_07It's it's if I that was probably the only time that the majority of the family we kind of smiled through that whole process. Like it was, it was cathartic for all of us to take it for his last lap. But it was, yeah. I mean, looking back, I still I mean, anytime I talk to my grandfather, I get I get choked up. He was my best friend, my mentor, and then everything to me. He was, I mean, for what he did for the entire Poconos philanthropic. You know, philanthropically, his and you know, him and my grandmother, what they did, what the family foundation continues to do for the area. Um, and he's he's his touch will never go away for what the Polconos has become and what he's done, what the family's done, but really what the legacy of the base started. Um, but yeah, it was uh that was that was a crazy day. That was a crazy, crazy day for sure.
SPEAKER_01Um yeah, that that was really heavy.
SPEAKER_07Yeah. So uh yeah. So then yeah, then it was and it was off and running, you know, it was it was we gotta we gotta fill these shoes. And you know, my brother and I always said if we can fill the heel of his shoe, then we're doing, we're doing long because his feet, you know, the the he left big footprints. Um, and if we could just fill a portion of that, we would we were covering it. So um, yeah, so that was that was it. We kind of took off and were running, and my brother and I were doing things that we knew we needed to do to to change change the facility and grow it and do more and you know build it, build our version of the legacy for the next generation or two. Um, and that's what we did. And then yeah, and then uh and then I made the crazy decision to leave the family business.
SPEAKER_01Um yeah, talk about that one because when I heard this, I was like, wait, what? What?
SPEAKER_07We uh left it was like the biggest. I mean, everybody said NASCAR can't keep secrets, and that was a big one that we kept for a long time. So I had, you know, working in the family business um can have its challenges for sure. Um, and being the head of the business, um, you know, obviously has its challenges. And I think I put a lot more weight in in hindsight, right? You can do everything differently, you look at things differently. I think I put a lot of weight on myself um for what needed to be done, how things needed to be done. Um I didn't listen to people, I didn't listen to my mentors professionally and and personally. Um and I was having health issues, I was, you know, significantly overweight, and I had I was going blind from eye issues I kept getting because of stress, and it was just like one thing after another. And one day, just out of the blue, I had a recruiter call me, and I was I knew I needed to do something, I just didn't know what I needed to do. Um, and I had recruiter called me about a position in another sports league, and I was like, oh, that's interesting. People are paying attention to what I'm doing. And it kind of just got the ball rolling on me looking for things without really looking for things. Um, and then I made the decision that, yeah, I gotta go. Like, I can't stay. I have to, for the sake of myself, my family, my kids, I need to, my relationship with my family, you know, my extended family, I need to get out of here. Um, and I had to make that hard decision. And in that process, I told um a friend of mine that worked at NASCAR, right? It was an exact time, that, you know, this is probably my last year, I gotta go. And he's like, Well, you're not going anywhere, you're coming to us. And I'm like, oh, that's funny. And like three days later, I get a phone call from at the time the president of NASCAR, Brent Dewar, um, who happened to be in New York, and he's like, Hey, can you come to New York City and meet with me? And I'm like, for what? He's like, I just want to have a talk with you. I'm like, sure.
SPEAKER_01Oh my gosh.
SPEAKER_07So I drive out to New York, which is you know, obviously easy for from the polka does. Yeah. We have lunch and left there with basically the idea that I was gonna have a job if I wanted one. Um, he was gonna go back and try to figure things out. I had to figure out my life, and I was like, crap. So this went back and forth for maybe a month or two just to try to figure out what's the role, what fits, what can I do, what can they do. Um, make sure we got all the eyes and crossed the keys and make sure that both families and both sides are good with everything.
SPEAKER_00Um my god, that must have been stressful.
SPEAKER_07And uh and sure's shit off I went. Um, so 2017. Um I I left the June race. The June NASCAR race is my last one. Um we didn't announce it until after the race. So a few, a few of my close friends knew, and it was an unbelievable race. Um uh Ryan Blaney won his first race. Um it was a huge win for a young team, young driver. We went on to become champion. Um, not that year, but um, so you know, my friends kind of looked at it, it was like kind of like those mic drop moments. I just kind of sat there and smiled and absorbed it all and took every took every ounce of it in. Like it was a different feeling for me that race weekend. And then Monday after the race, we called the whole staff together, made the announcement to the staff. Um, everybody was like, What? Um, and a few weeks later, I was getting off a plane in Beetona Beach and walking in the office and trying not to be seen because like the day before they were gonna come out in public and announce where I was that I had patrolling them. Um so yeah, I had to pretend I was just there for meetings. Um it was I mean, it was just kind of funny. Um and then uh yeah. So my first day at NASCAR was actually my grandmother's birthday um in 2017. Um so yeah, so it was kind of it was kind of bittersweet and and at the same time stung a little bit personally because it's like leaving the family business and starting, but I'm staying in the business, like overall. And it's it gives it gave me a different view of the sport that I knew at some point I could you know bring that knowledge back to the family business, or if I you know wasn't welcome back to the family business later on, at least I would have learned a lot from not being in my own family business and working in the big league. Um, so yeah, so I was I was in Daytona Beach in the office there for five years. Um how was that? It was great. I it was one of the most fun places to ever work. And in the the sport itself, even before I went there, like I knew everybody, right? I knew a lot of people. Um and you hear people talk about all the time how how NASCAR and racing in general is like it's a true big family. And every week you're on the road together, you know, the circus is rolling in the town, everybody knows each other. You're spending all this time together, you get you know, you get really close with people. Um, and it was it was we had so much fun on the road. Um, I had a great team um that I that I had inherited and and built rebuilded, you know, brought in new people. Um, had a great time working, doing what I was doing. Um, you know, things changed and roles changed and the business changed, and but it was through it all, it was was was a blast. Um, until for me, I it wasn't anymore. And my grandfather always said, if you're not having fun, go do something else. And it got to a point where I was having fun, but I wasn't passionate about what I was doing. Um and 2017, I or 2020, I had started Dude WoW. So two years later, I'm like, you know what? Let's just go do this full time. So parted ways with NASCAR and took off with Dude WoW. Um, and you know, did some consulting work as well, trying to keep the paychecks coming in, which I'm still trying to do. Um, but uh yeah, so you know, transitioned. You never I'm still trying to figure out what I want to do when I grow up though. Like I have no idea.
SPEAKER_01Um, those are the most creative people, most exciting people.
SPEAKER_07My mind's running with you know 30 other ideas of things I want to do, and then I keep telling myself, nope, nope, focus, focus, get one, get one done, and then go to the next one. Um, but yeah, I mean it's it's it's fun to challenge yourself. Um, it's fun to look back at the things that made you who you were, good or bad. Um, my grandfather always said, succeed or fail, you're gonna learn something. Um, so I always took that as you know, as as true advice. Like if I fail at something, I'm not done with it. I'm gonna figure out how to make it better and not fail at the second time. Um you know, the third time, you're just an idiot, right? You just just stop at that point. Um pivot away and do something else. But you know, as long as as long as you don't get get arrested, lose a ton of money, or hurt somebody, I figure you you're you're you're good. You can keep you can keep doing what you gotta do and figure it out.
SPEAKER_01Um okay, I like that mantra. That's good.
SPEAKER_07Yeah, that's it.
SPEAKER_01So do you do you think you'll ever, I mean, racing is such a part of like your DNA. And I mean, the way I know you, I mean, do you think you'll ever go back to racing or do you miss it?
SPEAKER_07I do miss it. I I I miss it more when I'm out of track. Um, I miss the chaos. That's what I tell people all the time. I miss the chaos. Um, because you know, you have thousands of people that work in this sport that travel every weekend that roll in and roll out. They're there for three, four days and they're gone, right? All the support staff and the teams and the crews and sponsors and marketing people and all that. Um and it's like a big circus rolling in. And I miss, I miss the cast, I missed the people. Um I don't miss the travel so much, though. I do miss the extra bonuses and points that I would get from hotels and airlines. Um but uh but I I wouldn't say I would never go back. I mean, I would I would love to be somehow involved in the sport in some way. I mean, technically I still sort of am through my connection with it with Polkado. Um just not on the business side. Um but you know, I I do pop into several races a year. Um A to catch up with people, but also to be seen and not forgotten. Um and I I I I'll never say never.
SPEAKER_01Okay. So, you know, I I was on the phone with Brandon um a couple of what days ago. And we were just like, you know, shooting the shit, if you will, about just stuff. And I brought up uh a story that I was I was meeting up with a friend recently. And um and we were we were just discussing, you know, business and what have you. And I mentioned that I have an a friend who um was going to business with me, kind of, you know, being a partner on the podcast, uh, and they he had done NASCAR, and immediately my friend just looked at me and she was like, no, no, no, no, no, no. Now I'm addressing this. We're not gonna go political, but you know, I feel like an i2, before really understanding NASCAR, you automatically have I did a thought. Obviously, my friend still does as much as I tried to talk her down from the edge. What is it about NASCAR that brings so many people together? And why is it that you think it also for some people it feels very polarizing? This is a deep question. I never normally go this way. Um, but you know, without being political, your thoughts.
SPEAKER_07Yeah, and it's and it's it's she's not alone in her thoughts. It's been something that I think NASCAR for a long time, it's a stigma today they get past, and they have, they've gotten way past it. Um, I think a lot of it comes from the fact that the sport started in itself, and it was a good old boy sport back in the day. It is definitely not that, it hasn't been that for decades. Um, I I it it got that bad reputation, which kind of just stuck around, right or wrong, um, that reputation existed. Um the fans in the Northeast are much different, especially in the 80s and 90s, than they were down south. Um, now you go to a race today and it's a diverse crowd. Um, you might be standing next to a guy who has spent his entire life savings to be at that race to camp for the weekend, who looks just like the guy who is the surgeon who, you know, hangs out with his buddies for race weekend and is the drunkest person in the infield, um, you know, and and hanging out. Like you just you don't know. Like the socio and economic factors disappear with race games, and everybody's just a race game. Um, you know, when you go to a stick and ball sport, there's two teams on the on the field. Um, so you have, you know, home team, away team, and those are the fans. Where at a race, you have 40 different cars. You may have 40 different fans all there together, but they're all there rooting for the race. And they're drivers, but they're not, there's a camaraderie around this the fan base in NASCAR as much as it is the people that work in the sport. Like it really is a family. Whether you're in the grandstands, whether you're in the infield camping, whether you're working in the sport, it truly is a a family, you know, a family feeling across the board. And that that stigmatism that was there from the early days, I tell people all the time, if you have that, come to race, see it firsthand, and you'll see that that's not you're you're 100% wrong. Um, but it's what they it's what they know, it's what they it's what they remember. Um, and it's it's not, and I love taking people to a race from the first time, um, whether they have that idea or not. Uh and like I I took a friend this year to Daytona 500. He grew up here in Florida, has never been to a race, never been to the 500. And you know, I've taken him there and seeing it through his eyes like a kid in the candy store. Um, you know, I'm introducing him the drivers and I'm forgetting to take his picture because I know these guys, and I'm just, you know, I'm shooting the shit with Hall of Fame drivers, and I'm forgetting to like, you know, take a picture of my buddy. I'm introducing him, but I'm forgetting to like take a picture with him. You know, just like I'm like, oh man, I'm so sorry. I'm so sorry. But it's you know, it's it's it's fun to see, you know, see people when they roll into like you go to a stadium, you go to a football stadium, and it's this big. But you can fit in some of these tracks, like especially Pocono or Daytona or Caladega, the bigger tracks, you can fit seven or eight NFL stadiums inside. Like that's the scale. And like the people don't people don't realize the scale. You watch it on TV and you're watching the cars, you know, on the camera and zoomed in, you don't see the scale. You don't really see this, you don't you really don't even see the speed um because you're not up close and everybody's going the same now, you know, speed, so it's a different feeling. Um, but once you're there, the sound, the visuals, I tell you, it's the only sport that truly hits every one of your senses. Um, like I don't want to go to a football game and smell it. You know what I mean? Like, I don't want to smell that. But smelling the popcorn, the beer, the hot dogs, that's different, right? Not the stuff we're going on the field. But like, but like the smell of that, you know, the rubber burning or the you know, the exhaust or just all the all of it together. Um and the salad, you're sitting there and you know the whole grandstand shaking because of the cars or the people. Um, it is it's just a visceral experience. And and yeah, I mean, I I I'm still a fan. I still love watching the races and going to races and and you know, being a fan. Now I can go to the races and actually I enjoy them again. Um, the first time I went back to Pocono after after I leaving NASCAR um was the first time that I was a fan at the track since I was 13 years old. Um so it was a really bizarre experience. And I definitely will tell you that I I walked around with a glass of dude wow um all day long in areas that you not in areas that I was not supposed to be drinking in. And I'm like, I don't care, throw me out, fire me, I don't care, get me out of here. What are you gonna do?
SPEAKER_01Um what are you gonna do?
SPEAKER_07What are you gonna do? Yeah, this is my family. Take my pass away, throw me out. Um but it's you know, it's it it's fun again to to be a fan, um, but also to have that those relationships still. Um, you know, and relationships are everything in life, you know, it doesn't matter there there are a lot of people that come and go in your lives, and there's that there's some that you keep close and some you keep closer, and some you keep at a distance, but you keep talking to. Um, you know, and you never know where it's gonna come. And you know, like you started this podcast, and I checked it out one day. I'm like, oh wow, that's that resonates.
SPEAKER_01Where you're like, oh, actually, where you're like, dude, wow, that resonates.
SPEAKER_07I was walking a dog, I'm like, whoa, I'm not the only crazy one.
SPEAKER_01No, yeah.
unknownYeah.
SPEAKER_07But it's you know, but it's it's it's good to be able to just get get these stories that you get out out to people. And and you know, I think it's as therapeutic to you as it is to the guests you have, and obviously those that listen. And you know, I was listening, I'm listening, I'm listening, and I was listening to another podcast, I heard a commercial, and I'm like, huh. And I think I sent you a text, and I go, hey, crazy idea.
SPEAKER_02Yeah, you did.
SPEAKER_01You're like, mm-hmm. I I I I wasn't expecting. I wasn't expecting at all. Because I didn't, because I was like, yeah, eventually I'd like to have a sponsor, but not thinking it. I'm not thinking anything that's where you were going.
SPEAKER_07And you're my first watch for anything. I mean, other than like, you know, a little golf pruning or something. Um, but you know, it it it just I don't know, it it resonated with me to to reach out to you and do it. And is it the is it the right fit? Maybe not, but hey, I don't care. I like you, I like supporting you. Um, it's getting my brand out there. Um hopefully one day we'll have, you know, we're working right now and getting other than just play merry mixes. Um, so you know, working on some other things. And um, you know, it's a lot of things.
SPEAKER_01Yeah, I was gonna ask you. Well, you like, so you know, I like this partnership because it is like it truly is authentic. Like and and your story is in alignment with, you know, what this pod is about, like basically getting to a point where you're like, I need to change. I mean, you just explained yourself, right? But I love the fact that there's like friendship involved with this too. Like, you truly the fact that you want to support me and it just it it really does mean so much. And um in your product, and I have I featured it the first day I announced that it was a sponsor, it is so darn good. And you were mentioning that you want to expand. That's why you don't go by like bloody Mary mix. This just so happens to be like the beginning of it. So, what are like your dreams and goals and thoughts with Dude Wow?
SPEAKER_07We're we're actually working, so we have developed an extra hot version. We're working on a pickle version now. Um but then aside from the Bloody Mary side of things, um, we just started some work, um, some due diligence work on margarita mixes, Palomas, um, maybe some uh Arnold Palmer type things, uh, just as mixes, right? You can add the you can add your booze. Um we have um uh there's a a a brewery distillery in the Poconos. Um I don't know if I should say their name or not.
SPEAKER_01Um you could if I mean Bar Barley Creek.
SPEAKER_07If you're in the camel back in Cannesville area, swing by Barley Creek. Um, we're their house mix. And Trip, who's the the founder, they've been they've been there for a long time. Um I were fishing one day and he's like, I'm gonna figure out how to put it in a can. And I'm like, okay, Trip. I'm gonna buy barrels of it. I'm like, okay, Trip. And sure shit, you know, a couple months later he calls me up and he's like, All right, I bought some bottles, we figured this out. I'm like, you did what? So they can't they take my mix, mix it with their vodka. Um, and uh they have a canned version that they sell locally, they can't sell it outside the area. Um, but it's delicious. So it's like crap, now I gotta figure out how to do that on a national scale. Um so I mean, I'd love to do a canned version. You know, we've we've we've tested with some with some local distilleries down here, um, both wine-based and vodka-based, so that you can get into the places that don't have full liquor license here in Florida. Um, and I just haven't found the right blend yet where I'm happy with it. So that work continues. Um, so that's that's down the road. Um, but you know, we got a we got a nice following here in Central Florida. Um, that's growing. We got a nice following in Northeast PA, obviously, with you know, my friends and stuff up there and family. Um, you know, I think I I spent so much money with all of them over the years that they I guilted them into buying Bloody Mary's for me. Um but uh but it's it's it's working well. And then we got, you know, if you're in New England, um we have a grocery chain up there, Hannaford's, um, that picked us up a few years last year. Um so they've been that's been great. And uh yeah, we're just you know, we're we're grinding and growing and doing what we can with our this little crazy Bloody Mary idea, which I could sell 100,000 tickets to a sporting event with my eyes closed, but selling Bloody Marys is a whole different battle. Um but it's fun. It's it's a different, it's a different world. I mean, I talk about transitions. I mean, going from the sports world to the CPG world, that's that is not that is not apples to apples.
SPEAKER_01No, I and I mean kudos to you to even take this like this risk, right? And just this thing. I'm literally you were it is a completely different model, like at least for me. You know, I'm staying within my lane. Like that reference? Get it? Yeah, lane.
SPEAKER_07I without it.
SPEAKER_01Yeah.
SPEAKER_07You didn't spin out in that one. You're fine.
SPEAKER_01Listen, you merged out of your lane and then got like a helicopter picked you up, and you're like climbing a mountain. Like you're gonna be.
SPEAKER_05Oh, I crashed right outside the track. I went right over the bank, right outside. Um I'm going through the park a lot backwards.
SPEAKER_01I mean, but but there's something to be said for somebody like you who's like, you know what? I I tinkered with this recipe. It's really good. And you know what? I'm gonna, I'm totally, I'm doing something totally different. And it's just such a refreshing thought that it can be done.
SPEAKER_07Yeah. You know, it's also that dumb story of like, oh, everybody said you should make it, you use it so good, you should make it a business. And then you do it, and you're like, why? Why did I do that? Like, I should just stuck with farmers' markets. That'd have been a better idea. Just make it. At home and small batch and sell it to farmers markets. No, I gotta go big or go home. Yeah, yeah.
SPEAKER_01Now you gotta sponsor a podcast. Just kidding. It's okay. Now, this is like a call to action for my people. And by the way, Brandon, I not only do I have the unopened bottle, but I also have the opened one. And I'm gonna sip to you real quickly. And I have to, I'm doing this like balancing. Now, I didn't put any alcohol in this thing. That's fine.
SPEAKER_04I I drink it straight sometimes too. I love it.
SPEAKER_01But it's really good. And I hate to say, I'm not gonna say the brand out there that everybody knows tomato juice as, you know, it doesn't taste like that.
SPEAKER_07That I hate tomato juice, which is hilarious for a bloody marry gun.
SPEAKER_01It's funny that you did this, right?
SPEAKER_07Yeah. Um, so when like when we have to do a, you know, when we were changing up the recipe at one point, and I had to make all these different tomato juices to figure out the flavor profile. Like, I'm like, I'm cringing because I have like gallons of tomato juice that I have to taste. There you go. Right. Yeah. Yeah, I think so, you know, we we take the tomatoes, cold pressed tomatoes, we mix them right into like a vegetable juice. Um, so it doesn't have that tomato forward soupy flavor. But I love horseradish. And I watched everybody add horseradish to Bloody Mary's all the time. So we got fresh horseradish. So that first punch, it's just waxed with the horseradish.
SPEAKER_01There we go. I mean, it's thick and it's just wonderful. Oh my gosh. So there you go. And it and the shelf life is like really it's stable for a really long time. And I love the fact that you don't have alcohol in it because I feel like there's a movement these days for people not to drink the alcohol. So it's nice just to have this.
SPEAKER_07We joked um in a call a couple weeks ago, my operations guy and I, that you know I'm gonna think I'm gonna throw non-alcoholic on the bottle just so that Gen Z buys it.
SPEAKER_02Oh, that's good.
SPEAKER_07No, like you could put Gen, you could put non-alcoholic on a bottle of water and they would pay an extra dollar. Like, it's like, what is wrong with these kids?
SPEAKER_01That's true.
SPEAKER_07Right.
SPEAKER_01You know what else?
SPEAKER_04Non-alcoholic soda.
SPEAKER_01Well, you know what else you could do? And I don't this probably, I don't know. If you could put like, isn't there like the CBD? Like, you could put not that you want to do that, but there's always that option because I feel like that the that generation really likes the C B D.
SPEAKER_04My sister has a big C BD farmer.
SPEAKER_01This stuff's so good. Thank you. It's so good, it really is. And not blowing smoke.
SPEAKER_04No, it is, it it's it's it's good. Speaking of smoke, the smoky one that you did with the mezcal was unbelievable.
SPEAKER_01Oh my god. So yeah, I did a martini mezcal thing, and I wanted to do a non-alcoholic, and you know what I bought? I bought smoked salt, and I made smoked salt water, and you add that in, and it adds an extra like layer of smoke.
SPEAKER_07Yeah, I tried to try that one. I gotta I I have those recipes. I I I stole your recipes, so I'm gonna add them to the website and give you credit for. I think I have a ridiculous screenshot of you drinking it that I got, which I may have to use.
SPEAKER_01Of course. I will give you the whole entire story I did. I don't mind. Are you kidding me? I never got on a billboard, I never got on inside of a bus, but if I can get on a label, which by the way, I was talking to one of my cousins who said, you know, if you play your cards right, now I hear I'm telling you this on the podcast, you and Branded could hook up and do some kind of like martini with Medie dude wow cocktail thing and put that in a can. I go, Oh, she's on to something. I don't know exactly what we would do, but food for thought.
SPEAKER_07Food for thought.
SPEAKER_01Cocktail for thought.
SPEAKER_07There you go. Yes. I'm sure we could have a couple and well, hold on, a couple and figure it out.
SPEAKER_01Mm-hmm.
SPEAKER_07Yeah.
SPEAKER_01That would be a fun day.
SPEAKER_07So it's it's I had to do, you know, I want to do something and and build my own dreams and and step out and out of like as far out of my comfort zone as I could get to do something. And you know, my kids are grown, and that's that's them right there behind me. Yeah. Um twin girls. Thank you.
SPEAKER_00Um beautiful. Twin girls.
SPEAKER_07One graduate, yeah. One graduated last year, so she's uh she's got her big girl job. Um, bought her first big girl car last week. Um, so that was fun. Um, the other one will graduate um this spring, a couple weeks, from uh from from UF in Gainesville. So excited about that. And then she'll get her life going. But she's got eight two years of master's program for for her my or her major before she can get certified. Um, so she'll do that. And and she's moving, she's moving back to the Orlando area for school. So that's nice. She got in UCF where her sister graduated from. So they'll both be right here in my backyard. So it'll be it'll be great to have them both local um and uh and spend time with them. And yeah, it's it's good. So it's uh it's crazy to think those little kids running around and now they're grown women doing their getting their lives started.
SPEAKER_01Yeah, and they're doing a heck of a job. And it's you know, all thanks to you know, you and your wife, like raising them right, or ex-wife, right? That's what ex-wife, but um we're not gonna go into that. People are like, what? Yeah, um, but you know, it's just a testament to you know your drive, and they see dad doing his thing, and that's you couldn't be a better role model, honestly.
SPEAKER_07For we may not have been perfect together, but we were perfect parents. Yeah. Um, you know, she she was a great mom. I was a great, you know, a great dad, and we luckily got two kids that didn't go all alien on us through their teenage years, uh, like so many of them do. Um, they stayed pretty grounded and and uh stayed out of trouble. Um, you know, I I every day I take my lucky stars. I hear, you know, I have friends that their kids are struggling with this or struggling with that, you know, whether it's just mental stuff or physical stuff or drug stuff, whatever it might be. And you know, I got I got lucky with Maddie and Kenzie, and that they just they they they kept their their heads, you know, on their shoulders and do what they had to do. And I mean, there's been Kenzie's had the same boyfriend since freshman year in high school, which is insane.
SPEAKER_02What?
SPEAKER_07Yeah, I didn't like him, but he's a nice guy. I he's grown. I'm nice.
SPEAKER_02Here to hair first.
SPEAKER_07He's good. I made him wait five years before he got a Christmas gift. Like, oh, you're sticking around. Um but I mean, I'm taking both of them and their and their you know and their their boyfriends on vacation here for uh my big my big five-o this year and them both being out of school and all that. So uh yeah, it'll be it'll be uh it's fun to spend time with all of them.
SPEAKER_01Well, I I can't wait to see where Dude Wow goes.
SPEAKER_07Um you and me both.
SPEAKER_01Right? Like, yeah, yeah.
SPEAKER_07Um I got my plans. I'm gonna get there. I mean it's it's a grind. It's it's it's fun to it's fun to build it. Um you know, and heck, if I knew I could go out to the bars and write them off as a business meeting, I would have started this years ago. Um but but but uh yeah, no, it's it's it's fun. And and you know, being down here, um, you know, obviously selling Buddy Mary's in the summer is a little harder. Um because you want something a little lighter, but there are also unbelievably great restaurants in the Orlando area, um, and some amazing brunches. And so it's been it's been good. And then you know, when when you when you walk through the parks and you see dude while in the parks, then you know, then you know we've made it. Um but uh right that's that's the goal, right? Get it to Disney or Universal or just any of the hotels.
SPEAKER_00Oh my gosh, can you imagine?
SPEAKER_07Yeah, but it's it we're getting there. We're you know, we're we're people are trying to recognize the brand as a as a Orlando local, um which is good. So yeah. So no, it's it's you're we're we're out there and we got a good little good little group we're working, we're building, and yeah, I mean it's it's fun. It's fun. It's different, that's for sure.
SPEAKER_01So yeah, um, any la, you know, I want to wrap it up, but like any last piece of advice you could give to somebody who um, you know, maybe is in a position where you had been where you just like need to change and do something on your own, any any doc matioli isms that you want to provide to the listening audience.
SPEAKER_07And I think like the one that I said, right? Don't don't fear failure, learn from your failures and and use that to if it's not a complete failure and you you think you can still do it, you know, make the adjustments that you learn from and keep pushing forward. Um don't be afraid, especially our generation, right? We grew up we don't ask for help. Ask for help. Um I'm still terrible at it. I'm still not good at asking my friends and mentors when I need things and trying to do it myself and then shoot myself in the foot. It's like dumb as you dumbass, you should ask. Um, you know, ask for help. And and I'm a good mentor. I have a couple great guys that that I can throw ideas at, and they're not afraid to hurt my feelings to tell me the truth. Um, you know, they also hurt my feelings because they're my friends, and that's what we gonna we do to each other. But on a pr on on a professional level, though, they do it the right way. Um, you know, and and don't be afraid to take a chance. Just get out of your comfort zone. I mean, it's it is like it's called a comfort zone zone for a reason. Um, but you know, the first time you rode a bike without training wheels, that was out of your comfort zone. And now here you are. Um, you know, riding bikes uh or doing something else or swinging a golf club or whatever it may be. I mean, I just pedaled across the state a couple weeks ago. If you would have asked me if I would have done that five years ago, I told you no. 15 years ago, I just don't even know a bike. Um, you know, and now I pedaled from one coast to the other for three days. Because why not? I could, you know, I figured let's go do it. Um so yeah, go take chances. Have some fun along the way.
SPEAKER_01All right. Well, that is something to live by, something to follow, note to self, noted on my end. Um, yeah, so well, thank you, Brandon, for your time. This was so great, and thank you again for being a partner and a sponsor in this podcast, because um, you really are allowing me to continue to tell stories. So I I I thank you from the bottom of my heart um so much.
SPEAKER_07So thank you for putting something out there that that people that resonates with people.
SPEAKER_00Thank you. I appreciate that.
SPEAKER_01All right. Well, have a good day. I'll talk to you later, and bye friends. Take what lands, believe what doesn't, and keep moving forward. Follow wherever you're listening, and if you are watching on YouTube, hit that subscribe button. It helps more than you know.