Chiropractic Identity, Practice Integrity, and Purpose: A Conversation with Dr. Jack Bourla

What does it truly mean to be a chiropractor and how do you build a practice that feels ethical, aligned, and sustainable?

In this episode, Dr. Jodi Dinnerman sits down with Dr. Jack Bourla, President of Sherman College of Chiropractic, for a thoughtful, wide-ranging conversation on chiropractic identity, professional integrity, and building a practice you actually love.

Drawing from over 25 years in private practice and his current role guiding future chiropractors, Dr. Bourla addresses common misconceptions about chiropractic education, the purpose of the adjustment, and why clarity of identity matters more than ever in today’s healthcare landscape.

Together, Dr. Jodi and Dr. Jack Bourla explore:

• What chiropractic is—and what it was never meant to be
• Why the title “doctor” can unintentionally create confusion
• Ethics, integrity, and mindset as the foundation of sustainable success
• The importance of relationships, kindness, and diplomacy in practice
• How environment, systems, and sensory experience build trust
• When coaching helps, how to choose the right coach, and why conversation matters
• What a truly “staffless” (or right-staffed) practice can look like

This episode blends philosophy, real-world experience, and practical wisdom offering a powerful reminder that your practice should give you energy, not drain it.

🎧 Whether you’re a chiropractic student, a seasoned practitioner, or a wellness professional rethinking your next step, this conversation with Dr. Jack Bourla will meet you exactly where you are.