The Grit & Grace Podcast

Honesty Wins: Brooke Herbert on Building Real Relationships in Business | Grit & Grace | #12

Dana Lyons Season 1 Episode 12

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0:00 | 1:08:00

Customer service isn’t about being “nice.” It’s about building trust.


In this episode of the Great Grace Podcast, I sit down with Brooke Hubert to talk about what really creates loyalty in business: relationship, honesty, and genuine care—even when conversations are hard or the answer isn’t what someone wants to hear.


If you’ve ever felt turned off by pushy sales energy, awkward networking, or customer interactions that spiral fast… this conversation is for you.

We talk about:
Why honesty is Brooke’s “word” (and why it matters in business)
How relationship builds trust before someone becomes a customer
Hard conversations: what to do when things don’t go well
Don’t take it personal: separating emotion from facts
Networking for people who hate networking (yes, the “sit in the car” feeling)
A simple mindset shift: What’s the worst that could happen?
If you lead a team, serve customers, or own a business, this episode will challenge you in the best way: stop trying to sell people—start caring for them well.
Like, subscribe, and share if this encouraged you
Comment: What builds trust for you as a customer—honesty, follow-through, or being treated like a human?

Brooke on LinkedIn:
https://www.linkedin.com/in/brooke-hammond1/

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