Lead With Influence

Building Identity Not Just Habits

Matt Norman Season 1 Episode 19

In this episode, Matt Norman explores identity-based habit formation and why it works better than traditional goal setting. Instead of chasing outcomes or rigid processes, Matt argues that lasting growth starts with changing how we see ourselves.

You’ll hear why defining the type of person you want to become creates a stronger foundation for meaningful change, and how small, consistent wins help reinforce that identity over time. The conversation reframes habits as proof of character rather than tasks to complete, offering a practical way to grow amid shifting personal and professional demands.

If you’re rethinking goals, growth, or who you want to be next, this episode invites you to focus inward—and build change that lasts.