Lead With Influence
Lead with Influence is about influencing positive change — in yourself, your relationships, and your leadership. Hosted by executive coach Matt Norman, each episode distills insights from decades of experience helping people communicate with impact, lead with humility, and build trust across differences. These short, thoughtful reflections will help you grow in self-awareness, develop emotional intelligence, and show up more powerfully in your work and life.
Lead With Influence
The Weakest Posture in an Interaction
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In this episode, we explore why defensiveness is the weakest posture we can take in an interaction. Drawing on a real moment from a city council presentation, we show how quickly credibility and trust can erode when someone reacts with frustration instead of curiosity. We unpack the hidden triggers behind defensive behavior, including the internal stories we tell ourselves and past experiences that make us feel under attack. We also discuss how leaders can strengthen their presence by developing self-awareness and emotional regulation. Ultimately, this episode offers a simple but powerful shift in mindset: if you want to build trust and influence, replace defensiveness with curiosity and ask better questions.
Welcome to today's deep dive. Um, we know exactly why you're here.
SPEAKER_01Absolutely.
SPEAKER_00You want to gain actionable knowledge quickly. You want the insights, the uh the aha moments and practical takeaways without having to wade through a mountain of information overload to get there.
SPEAKER_01Right, because who has the time for that?
SPEAKER_00Exactly. So our mission for today's deep dive is highly specific and frankly incredibly relevant to anyone who ever has to speak in a high pressure situation.
SPEAKER_01Which is pretty much all of us.
SPEAKER_00Right. We are going to uncover the hidden trap that instantly destroys credibility in any high-stakes conversation. And we'll explore the surprising mindset shift that is absolutely required to prevent it from happening.
SPEAKER_01And it really is surprising.
SPEAKER_00It totally is. And I should mention, all of our insights today are drawn entirely from one incredibly insightful article by Matt Norman, it titled The Weakest Posture in an Interaction. Such a great piece. It really is. When I first read this, it completely reframed how I think about professional communication. And I'm really eager to understand the psychology behind it today.
SPEAKER_01Yeah. And the hook for all of this, the core idea that kicks off Matt Norman's article, actually comes from a piece of wisdom he heard from a marriage counselor several years ago.
SPEAKER_00A marriage counselor.
SPEAKER_01Yeah, a marriage counselor. It's a single sentence, really. Defensiveness is the weakest posture in an interaction.
SPEAKER_00Wow. Defensiveness is the weakest posture.
SPEAKER_01What's fascinating here is that this isn't just about avoiding a personal argument or, you know, keeping the peace at the dinner table.
SPEAKER_00Right. It goes way beyond that.
SPEAKER_01We are talking about a massive, largely invisible barrier to executive presence and professional influence. It is this invisible force that can literally tank a pitch, ruin a client relationship, or completely undermine your leadership in a matter of seconds.
SPEAKER_00Okay, let's unpack this by looking at a real-world disaster that Norman actually sets up in his article. Picture a city council meeting.
SPEAKER_01Oh, those can get tense.
SPEAKER_00Oh, very. You have a consultant standing up in front of the room and he's pitching a proposal regarding water bills.
SPEAKER_01Then in any municipal setting, water bills are a highly sensitive topic for residents. I mean, this is money coming directly out of the pockets of everyday people, so the scrutiny on these proposals is naturally going to be intense.
SPEAKER_00Right. So the consultant is making his pitch, and the mayor steps in to question the data.
SPEAKER_01As they should.
SPEAKER_00Exactly. Because the mayor is looking at a massive residential price increase. Specifically, the mayor points out that a previous 50% increase already felt deeply punitive to the residents. 50% is huge. It's massive. And now this consultant is suggesting another 24% jump on top of that. Wow. So the mayor says look, this is a very tough sell. The mayor simply wants to know how the council is supposed to explain these dramatically increased water bills to their constituents.
SPEAKER_01Which is a completely rational, necessary question from a leader who has to answer to the public. Right. The mayor isn't throwing a tantrum here. The mayor is asking for the rationale to justify a painful policy to the people who will actually be paying for it.
SPEAKER_00It's a totally fair question.
SPEAKER_01It is. It is a moment that actually invites the consultant to step up, show empathy, and demonstrate true leadership by providing a clear, supportive answer.
SPEAKER_00But instead, we see the absolute anatomy of a defensive meltdown.
SPEAKER_01Yeah, it gets bad.
SPEAKER_00The consultant's reaction was immediate, and you could see the behavioral shifts. His tone grew much firmer, his voice actually sped up.
SPEAKER_01The classic signs.
SPEAKER_00And his direct reply to the mayor pointing out how hard this will be for residents, he literally said, unfortunately, that's the point.
SPEAKER_01That is incredibly abrasive.
SPEAKER_00Right.
SPEAKER_01He is essentially dismissing the pain of the constituents as a mere feature of his spreadsheet.
SPEAKER_00Yeah. He then tries to explain it away as a conservation mechanism. But the climax of the interaction happens when the mayor presses further.
SPEAKER_01Aaron Powell Because the mayor still needs an answer for the public.
SPEAKER_00Exactly. When the mayor pushes back on how to actually communicate this, the consultant literally interrupts the mayor. Oh. With an exasperated chuckle and a visibly frustrated tone, the consultant defensively starts citing data and reminding the room that they had used these pricing tiers in the past.
SPEAKER_01That exasperated chuckle, that is the exact sound of relationship capital evaporating into thin air.
SPEAKER_00It really is.
SPEAKER_01For anyone listening who might be wondering what relationship capital really means in this context, it's the reservoir of goodwill, trust, and mutual respect you build up with a client or a colleague.
SPEAKER_00And he just zeroed out his account.
SPEAKER_01Completely. In one single exchange, the fallout is absolute devastation for that consultant. He lost his credibility with everyone in the room.
SPEAKER_00Because a consultant is hired to guide, to clarify, and to build consensus.
SPEAKER_01Exactly. But instead, he built a wall. A moment that required true leadership, a moment where he could have validated the mayor's concern and partnered on a communication strategy was just totally squandered.
SPEAKER_00You can almost feel the oxygen leaving that room just talking about it.
SPEAKER_01Yeah, it's painful.
SPEAKER_00Which brings us to the million-dollar question. Why? Why did this highly paid professional react so poorly to a question he really should have been prepared for?
SPEAKER_01And that is the core of Norman's coaching experience. He highlights that defensiveness is an issue that comes up frequently when dealing with executive presence.
SPEAKER_00Right.
SPEAKER_01And it usually comes down to three interrelated triggers that hijack our brains before we even realize what is happening.
SPEAKER_00I really want to dig into these triggers because it sounds like we're dealing with something deeply biological here, not just bad manners.
SPEAKER_01Oh, it is entirely biological.
SPEAKER_00So, what is the first trigger that sets off this kind of reaction?
SPEAKER_01The first trigger is the story we tell ourselves. In the article, Norman points out how the consultant completely misperceived the situation.
SPEAKER_00How so?
SPEAKER_01Well, the mayor was simply trying to understand and rationalize the numbers to explain them to the public. But the consultant's internal narrative was clearly, I am under attack. The mayor is opposing my recommendations.
SPEAKER_00So the consultant just invents a narrative where he's the victim of an aggressive takedown.
SPEAKER_01Even though the mayor is literally just doing their job.
SPEAKER_00Why does our brain jump so quickly to the absolute worst-case scenario like that?
SPEAKER_01This raises an important point about our biology. When your internal narrative shifts to, I am under attack, your natural biological response is to defend yourself.
SPEAKER_00Fight or flight.
SPEAKER_01Exactly. This is what psychologists sometimes call an amygdala hijack. Your brain doesn't necessarily distinguish between a physical threat in the wild and a verbal challenge in a city council meeting.
SPEAKER_00It just reads threat and hits the panic button.
SPEAKER_01The adrenaline spikes, the sympathetic nervous system kicks into fight or flight mode, and suddenly you are speeding up your speech, firming up your tone, and fighting back. You are reacting to the story you invented, not the actual reality of the interaction.
SPEAKER_00So we are literally fighting ghosts of our own creation.
SPEAKER_01That's a great way to put it.
SPEAKER_00We feel the physiological response, the racing heart, the tight chest, and we assume the threat must be real, so we lash out.
SPEAKER_01Because the body doesn't lie, right? If the heart is racing, the brain assumes the danger is real.
SPEAKER_00That is fascinating. But surely this story we invent in the moment isn't the only factor at play here. What about all the baggage we bring into a meeting room?
SPEAKER_01That leads perfectly into trigger number two, our past experiences. Norman notes that it is very plausible this consultant had been blamed, criticized, or threatened in other professional or personal situations in the past.
SPEAKER_00I mean, think about your own career for a second, if you were listening to this.
SPEAKER_01Yeah.
SPEAKER_00Has you ever snapped at a colleague and later realized you were actually mad at an old boss who used to micromanage you?
SPEAKER_01Oh, all the time.
SPEAKER_00Or maybe you got wildly defensive over a minor edit to a report because at your last job, a similar edit was the precursor to being put on a performance improvement plan.
SPEAKER_01That is exactly what happens. When we carry somewhat traumatic professional or personal experiences, we project that trauma onto the current situation.
SPEAKER_00We overlay the past onto the present.
SPEAKER_01The brain says, Hey, I recognize this pattern, and last time it ended badly. This triggers a highly emotional response that is completely disproportionate to what is actually happening in the So you bring the ghost of your terrible old boss into the room with you. Yes, and suddenly the perfectly reasonable mayor looks like the enemy.
SPEAKER_00It really does. But Matt Norman goes even deeper in the article, referencing a third trigger. What is the final piece of this puzzle?
SPEAKER_01This is perhaps the most profound of the three our identity. Yeah. Norman references a brilliant concept from the book Difficult Conversations. The core idea there is that we often have intensely reactive responses to people in situations that challenge our values or our core sense of self.
SPEAKER_00How does that look in practice, though?
SPEAKER_01Imagine you believe yourself to be a deeply honest person. Honesty is foundational to your identity. If someone even subtly seems to be questioning your integrity, it causes a profound disruption to your self-conception. You don't just feel like your data is being questioned. You feel like your very existence and goodness as a human being is being denied.
SPEAKER_00Oh wow. So if this consultant prided himself on being the ultimate numbers guy, like the smartest person in the room with the most airtight data, the mayor, simply asking for clarification, might have felt like a direct assault on the consultant's professional identity.
SPEAKER_01Precisely. When our identity is threatened, the overreaction is massive. We build the thickest walls possible because we feel like our core self is under siege.
SPEAKER_00We are no longer debating water bill percentages.
SPEAKER_01No. We are fighting for our psychological survival.
SPEAKER_00So we have these three massive landmines the stories we invent about being attacked, the unhealed baggage from our past experiences, and the sudden disruption to our core identity.
SPEAKER_01That's a lot to navigate.
SPEAKER_00It sounds like we are hardwired to fail in high-pressure situations.
SPEAKER_01Yeah.
SPEAKER_00If our biology is working against us, how do we actually stop this defensive spiral in the moment?
SPEAKER_01And that is the real challenge.
SPEAKER_00Here's where it gets really interesting. Yeah. Because Matt Norman doesn't just diagnose the disease, he provides the antidote. He outlines three specific ways to mitigate this defensiveness.
SPEAKER_01These steps are crucial because, as we've established, defensiveness is the weakest posture. If you want to project strength, you have to master these three approaches.
SPEAKER_00Okay, let's go through them.
SPEAKER_01The first step is self-awareness.
SPEAKER_00But how do you cultivate self-awareness when you are in the middle of an amygdala hijack? It seems like a massive catch 22. You need to be aware that you are losing your mind while you are actively losing your mind.
SPEAKER_01It is a massive blind spot, which is why Norman points out that you rarely know you were doing it in the moment.
SPEAKER_00Right.
SPEAKER_01Think back to our consultant. He never seemed to realize how he was coming across. He didn't hear his own exasperated chuckle.
SPEAKER_00He didn't notice he was interrupting the mayor.
SPEAKER_01Exactly. Without self-awareness, you cannot de-escalate an interaction because you don't even realize the interaction has escalated. You are just running on pure reaction.
SPEAKER_00So how do you fix that?
SPEAKER_01Developing this awareness requires deep self-reflection, coaching, and active feedback from others.
SPEAKER_00So you have to actively seek out feedback before you are in the hot seat. You have to pull a trusted colleague aside and ask when I get pushed on my ideas during a pitch, what do my face and voice actually do?
SPEAKER_01Yes. Do I get sharp? Do I talk faster? Do I cross my arms?
SPEAKER_00Because you can't fix what you can't see.
SPEAKER_01Exactly. And once you start to see the physical signs, maybe your ears get hot or your throat tightens, you can move to step two. Which is emotional regulation. This is a foundational component of emotional intelligence. When your identity is triggered or your past trauma flares up, you become physically flooded with feelings. Those feelings drive you to become either aggressive, like the consultant interrupting and snapping, or passive, or you just shut down and withdraw entirely.
SPEAKER_00So how do you practically regulate that flood? Because the standard advice is always take a deep breath. Sure. But in a high-stakes boardroom, if someone attacks your pitch and you just stand there taking exaggerated yoga breaths, you're gonna look a bit unhinged.
SPEAKER_01It's true. You have to be subtle, but you absolutely must physically intervene in your own biological response. You have to intentionally manage your feelings so that they do not control your behavior.
SPEAKER_00How?
SPEAKER_01The psychologist Victor Frankel famously talked about the space between stimulus and response, and how in that space lies our freedom to choose, you have to create a tiny gap between the stimulus, like the mayor's question, and your response.
SPEAKER_00What does creating that gap actually look like for you, listening to this, when you are under fire?
SPEAKER_01It can be as simple as taking a sip of water. It can be shifting your physical weight from one foot to the other. It can be silently counting to three while looking thoughtfully at your notes.
SPEAKER_00Just a tiny physical reset.
SPEAKER_01Yes. It is a micropause that allows your prefrontal cortex, the logical part of your brain, to catch up with your panicked amygdala. In that gap, you regulate.
SPEAKER_00So you find the gap, you ground yourself physically, and you choose not to let the flood dictate your words. And that active choice leads directly to step three, which brings us full circle back to the wisdom from the marriage counselor. If defensiveness is the weakest posture in an interaction, curiosity is the strongest.
SPEAKER_01Curiosity is the absolute antidote to defensiveness. You cannot be genuinely curious and defensive at the exact same time.
SPEAKER_00They are mutually exclusive.
SPEAKER_01Completely. Okay, go for it.
SPEAKER_00If someone is aggressively tearing apart your multimillion dollar proposal in front of your boss, sitting back and asking questions can feel incredibly passive.
SPEAKER_01I can see that.
SPEAKER_00It might even look weak. How does a leader balance curiosity with actually defending their hard work? Don't you eventually have to fight for your ideas?
SPEAKER_01That is the most common fear people have about this approach, but it fundamentally misunderstands what curiosity does in a power dynamic.
SPEAKER_00Tell me more.
SPEAKER_01When someone attacks your idea and you immediately defend it, you validate their attack. You are engaging on their terms.
SPEAKER_00You're playing their game.
SPEAKER_01Exactly. But when you respond with genuine curiosity, you actually take control of the interaction. You flip the script.
SPEAKER_00Norman brings in a fantastic pop culture reference to illustrate this tactically in the article. He talks about the Ted Lasso approach to leadership.
SPEAKER_01Oh, I love this part.
SPEAKER_00Specifically referencing the classic Dart scene where Ted quotes Walt Whitman be curious, not judgmental.
SPEAKER_01It is the perfect encapsulation of the strategy. When you feel the urge to judge the other person, to assume they're attacking you, to label them as difficult or ignorant, you constantly pivot to curiosity. You ask a question.
SPEAKER_00And what does that do?
SPEAKER_01This forces the other person to elaborate, which buys you more time to emotionally regulate. And it often reveals that their concern isn't actually an attack on you at all.
SPEAKER_00Well, let's apply that to our disastrous consultant. Instead of interrupting and saying, unfortunately, that's the point. Imagine if he had found that gap, taken a breath, and leaned into curiosity.
SPEAKER_01It would have been a totally different meeting.
SPEAKER_00He could have said, Mayor, that is a really fair concern about the burden on the residents. Help me understand exactly what kind of narrative the constituents need to hear from the council to make this manageable for them.
SPEAKER_01See, that changes the entire temperature of the room. That response validates the mayor's difficult position, it builds a bridge of collaboration, and it maintains the consultant's status as a helpful expert.
SPEAKER_00It accumulates trust by asking questions rather than building walls to defend a fragile position.
SPEAKER_01You aren't being a pushover. You are gathering critical intelligence about how to frame your solution so they will actually accept it.
SPEAKER_00So what does this all mean? Well it means that building executive presence and true credibility is largely about managing your own internal reactions. If you want to be seen as a leader, you simply cannot afford to be defensive.
SPEAKER_01You just can't.
SPEAKER_00When the pressure is on and someone challenges your ideas, your natural biological urge will be to pull up the drawbridge and man the cannons. You have to fight that urge. You choose to accumulate trust by remaining open, by asking questions, and by refusing to let your internal fears dictate your external posture.
SPEAKER_01If we connect this to the bigger picture, it is vital to recognize that this framework works everywhere. Identifying the triggers of the stories we invent, our past experiences and our fragile identities, and countering them with self-awareness, emotional regulation, and curiosity.
SPEAKER_00It's universal.
SPEAKER_01It is universally applicable. It works just as powerfully in a high-stakes corporate boardroom, pitching a massive proposal as it does in your living room, resolving a conflict with your spouse. The fundamental mechanics of human interaction remain the same. The strongest posture is always the one that seeks to understand rather than to conquer.
SPEAKER_00If our deepest instinct, when our identity is challenged, is to build a wall, and Matt Norman shows us that curiosity is the tool to dismantle it, it raises an interesting question for you to explore. The next time you feel that sudden hot rush of defensiveness rising in your chest, the tightening of the throat, the quickening of the pulse. What is the exact specific question you can ask out loud to force your own brain out of defense mode and into discovery mode?
SPEAKER_01That is a great question to reflect on.
SPEAKER_00Think about having that question loaded and ready to go before you ever step into your next meeting. Thank you so much for joining us on this deep dive. Stay curious, and we'll see you next time.