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Innovation Is Not Enough: How to Turn Ideas Into Profitable Businesses | Ep. 74 [Nigel Marc Roberts]
Industry Ignited Podcast
Why do so many brilliant innovations fail? Often it’s not the technology, it’s the lack of a clear path to commercialization.
In this episode of Industry Ignited, host Dr. Leeanne Aguilar sits down with Nigel Marc Roberts, CEO of GraphMarine, to discuss the real reason great ideas struggle to become profitable businesses.
With experience leading 23 technology commercialization journeys, Nigel shares hard-earned lessons about why innovators often get trapped in their own ideas, how startups can compete with massive corporations, and why understanding the customer’s real pain points is the key to success.
They also explore Nigel’s work at GraphMarine, where he’s helping drive decarbonization in the maritime industry through innovative solar tile technology designed for commercial vessels.
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https://www.linkedin.com/in/nigelmarcroberts/
https://www.linkedin.com/company/grafmarine-limited/
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