Industry Ignited Podcast
Industry Ignited is a platform for bold conversations with leaders who are transforming the way business gets done. Each episode spotlights breakthrough stories from the industrial, manufacturing, biotech, chemical, and B2B sectors, giving you an inside look at how top executives, innovators, and changemakers tackle real-world challenges and drive meaningful growth.
Hosted by Dr. Leeanne Aguilar—entrepreneur, executive coach, and marketing strategist—Industry Ignited goes beyond surface-level discussions to uncover the strategies, mindsets, and lessons that fuel leadership at the highest level. From navigating complex operations and scaling companies to rethinking culture and preparing for the future of work, every conversation is designed to inspire, challenge, and equip you with fresh perspectives.
Whether you’re an executive, entrepreneur, or emerging leader, this podcast will spark ideas, expand your vision, and ignite the drive to lead with confidence in today’s evolving business landscape.
Industry Ignited Podcast
Turning B2B Events into Strategy, Fractional Chief Events Officer Sara Beth Raab | Ep. 15
In this Industry Ignited episode, Dr. Leeanne Aguilar interviews Sara Beth Raab, award-winning fractional Chief Events Officer at SB Events, on how to transform trade shows and large-scale activations into measurable B2B growth engines. Sara Beth explains building an event strategy that aligns C-suite goals with marketing and sales, how to quantify “squishy” metrics like trust, relationships, and brand perception, and practical ways to design neurodiverse-friendly experiences that remove barriers to connection. She also shares a realistic playbook for integrating AI in event planning—choosing tools that solve real problems without creating friction for attendees or teams. If you want events that drive pipeline, culture, and customer loyalty (not just logos on swag), this episode delivers the blueprint.
Keywords: Sara Beth Raab, fractional chief events officer, event strategy, B2B marketing, trade shows, neurodiversity, AI for events, measurable ROI, experiential marketing, SB Events.