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Industry Ignited Podcast
Industry Ignited is a platform for bold conversations with leaders who are transforming the way business gets done. Each episode spotlights breakthrough stories from the industrial, manufacturing, biotech, chemical, and B2B sectors, giving you an inside look at how top executives, innovators, and changemakers tackle real-world challenges and drive meaningful growth.
Hosted by Dr. Leeanne Aguilar—entrepreneur, executive coach, and marketing strategist—Industry Ignited goes beyond surface-level discussions to uncover the strategies, mindsets, and lessons that fuel leadership at the highest level. From navigating complex operations and scaling companies to rethinking culture and preparing for the future of work, every conversation is designed to inspire, challenge, and equip you with fresh perspectives.
Whether you’re an executive, entrepreneur, or emerging leader, this podcast will spark ideas, expand your vision, and ignite the drive to lead with confidence in today’s evolving business landscape.
Industry Ignited Podcast
Your Device Works… So Why Won’t Anyone Buy It? | Ep. 67 [Lisa Voronkova]
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In this episode of Industry Ignited, host Dr. Leeanne Aguilar sits down with Lisa Voronkova, CEO of Ova Solutions and author of Hardware Bible: Build a Medical Device from Scratch, to unpack the real reasons medical devices fail, not in the lab, but in the real world.
Lisa shares hard-earned lessons from her own founder journey, including the classic trap of building around “cool tech” instead of solving a real clinical and commercial problem. Together, they explore what founders consistently underestimate: manufacturing realities, clinical adoption, reimbursement strategy and what truly happens after FDA clearance.
This conversation dives into why FDA approval is a milestone, not the finish line and how many startups get stuck in the “valley of death” between prototype and real revenue. Lisa explains the difference between building a prototype and designing for manufacturability, why hospital purchasing decisions are more complex than most founders realize, and how reimbursement can determine whether a breakthrough device ever reaches patients. They also discuss when outsourcing R&D makes sense, where AI is creating meaningful opportunity in medtech, and the single most important question every founder must answer before building anything: Who will pay and why?
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Lisa Voronkova
https://www.linkedin.com/in/lisa-voronkova/
https://www.linkedin.com/company/ova-solutions/
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