The Innovation That Could Power the Future | Ep. 95 [Don Currie]

What if one breakthrough could dramatically improve the efficiency of electric vehicles, data centers, renewable energy systems, and the power grid? In this episode of Industry Ignited, Dr. Leeanne Aguilar interviews Don Currie, CEO of Hillcrest Energy Technologies Ltd., to explore the innovation behind zero-voltage switching and why it has the potential to change how electricity is converted and delivered across multiple industries. Discover why engineers, manufacturers, and energy leaders are paying close attention to this emerging technology.

Beyond the technology, Don reveals the mindset that helped him navigate uncertainty, pivot from fossil fuels to clean energy, and build a company focused on solving one of electrification's biggest challenges. Whether you're an entrepreneur, engineer, investor, or simply curious about where the future of energy is headed, this conversation offers valuable insights into leadership, innovation, and the next generation of power technology. Don't forget to like, subscribe, and turn on notifications for more conversations with industry leaders shaping tomorrow.

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Transcript

Dr. Leeanne Aguilar 0:06

What does it take to walk away from fossil fuels, rethink an entire business, and build technology that could reshape how the world powers everything from electric vehicles to the grid? Welcome to Industry Ignited. I'm Dr. Leanne Aguilar. And today I'm joined by Don Curry, CEO of Hillcrest Energy Technologies. Don, welcome to the show.

SPEAKER_01 0:26

Thank you very much. I'm looking forward to the podcast.

Dr. Leeanne Aguilar 0:30

Yeah, likewise. It should be an interesting conversation. Now, Don, you spent decades as a corporate executive, entrepreneur, and strategic advisor, much of that in oil and gas. What first drew you into the energy sector and what kept you there for so many years?

SPEAKER_01 0:45

That's a good question. The energy sector, what I liked about it, especially the oil and gas, is I grew up in an area where mineral resources, minerals, uh, mining, that sort of thing, and oil and gas was very prominent. Uh, what I liked most about the oil and gas was that when you're drilling or you're you're uh you're out there searching, exploring, you drill a well, it's dry or it's making money right off the bat. And so the time frame along with it is is short for success or not. Whereas in mining, one of the drawbacks I had, I always looked at is that it takes so many different levels, so many different companies that have to get involved from finding the land to defining the land to exploring. And you know, maybe what five or ten percent of these mines actually go into production. So oil and gas to me was a quicker fix to success or not.

Dr. Leeanne Aguilar 1:32

Yeah. So it's more of that instant gratification, like you hit you strike gold more quickly, I guess the black gold. Yes. Yeah. So you've described yourself as someone who thinks outside the box and build strategy in challenging environments. How did that mindset develop over the course of your career?

SPEAKER_01 1:48

You know, I I think it just develops with some of the people I worked with. I we've all had mentors, and I've watched some of the people that I got involved with at an early age in different businesses, how they looked at hurdles as things to be overcome, not roadblocks. And so I think hurdles are different than roadblocks. And in thinking outside the box, I find that uh majority of people will look for roadblocks. And then it's, well, we can't do that. And there's always a solution. I think that there's answers to everything. Sometimes the answer is no go. But I think through some of the people that I've worked with, and and just from my mentality of thinking there's there has to be a way to do this different. It doesn't always have to be straight, straight ahead and the way that everyone else does it. So it's uh it's something that's ingrained and something that's been taught.

Dr. Leeanne Aguilar 2:29

Right. Yeah. So that mindset of just there is a solution, there's a way to do it, it's just figuring out how, instead of, you know, even if it's not obvious, you know, there's a solution there.

SPEAKER_01 2:39

Yeah. And I think I think it comes back to I've been involved in different industries when you have to come across regulators or you have to come across certain partners. And one of my favorite lines is tell me what you need me to give you for you to say yes. Because people don't like change. People, it's easier to say no. So it's what do I need to give you for you to say yes? It puts them in a different mindset. And it also, you know, I'm gonna learn more from that, is what it's gonna take to get a yes.

Dr. Leeanne Aguilar 3:07

Right. I love that. Yeah, I'm I'm gonna use that. Thank you for that.

unknown 3:13

Yeah.

Dr. Leeanne Aguilar 3:13

Now, Hill Hillcrest story includes a major pivot from fossil fuel production to clean energy technology. What was the turning point that made you realize it was time to change direction?

SPEAKER_01 3:24

We had a lot of people in the company that had success in oil and gas, and oil and gas was becoming problematic. It used to be if you could get to a thousand barrels a day, you were a target for independence. That went up to 5,000 barrels a day. The funding for oil and gas just was not there. Starting 2012 up through 2014, when it when the industry started to crash, shale started to go. The funding just wasn't there for small companies, and we never reached the thousand barrels of oil that we were that we were trying to get to. And so there was there was a pivot that was going to be needed. And when we started looking at different strategies, where were we gonna go? Transition strategies, it was very obvious that clean energy and clean tech is something that everybody in the world is interested to at some level. Electrification is known, clean energy is known. The younger investors, that's everything. Whereas fossil fuels and oil and gas, maybe five, 10% of the of the world was okay with investing in it, whereas 100% of the world isn't interested in hearing about clean energy and clean tech. So it was easy to look at that as a transition. The next stage was to say, what part of that are we going to go into? What part, what part of that do we need to focus on so that we're different and not just part of the crowd?

Dr. Leeanne Aguilar 4:34

Yeah, right. That's true, because if everybody's interested in it, if I mean then there's a ton of competition, and what's the differentiator and what yeah, can you specialize in? What's your niche that you can really excel in?

SPEAKER_01 4:45

Yeah, so many companies were looking at solar. And solar now is probably oversaturated in and more of a consolidation industry. It's it's just it's not something you would want to hang your hat on. Maybe when we started it was, but but right now it's the type of thing. So, but offering a technology that maybe makes solar more efficient is something that we're at.

Dr. Leeanne Aguilar 5:05

Yeah, right. Now you've said you're you are not the technical person on the team, but the one who builds the organization, raises capital and brings the right people together. How have you learned to lead innovation by building the right team around you?

SPEAKER_01 5:18

Listening, you know, when we when we were going in the transition, looking at different strategies, we had some ideas that we were going to look at, and then you start testing with various people. And when we were looking at clean tech, clean energy, our former CTO Ari Berger came along and started explaining zero voltage switching, that he thought there was an industry need for zero voltage switching, and that he could he had a way of developing it where the industry hadn't been able to up for that 20 years. So we listened to him, ran that idea by some other people that were in the industry, that was met with great skepticism. What I liked about it was the challenge of he was very close to saying we can get this done, and we would be first mover status if we did. And that's how he got involved in the company. And I like the idea that if there was a 75-80% chance of having that done and no one else had done it, that would differentiate it for us. So it's it's about listening to him, taking input from other people that were in the industry. Just and it's amazing when you start bringing up an idea, how many people will say, Oh, you should talk to this person because I know them and they're in that industry and get get their input. So there was a lot of input that came into it, and enough that over time it was okay, let's start with Ari. Let's go forward with this zero voltage switching idea and then build the team around him. He knows what he needs. We think we know where it's going to be deployed and how it's going to be going. So then we started looking for people again to join that part of the team. As far as the technical part, you're right. I'm not technical. I just have to uh I have to, it's it's after listening and reading and and and following, then you make a gut decision.

Dr. Leeanne Aguilar 6:51

Right. But uh it sounds like yeah, you had to have enough understanding of the technology, of what a you know, to to have that buy-in and to make that decision to build a company.

SPEAKER_01 7:00

They either had to have enough understanding of the technology or trust in the people that did have a better understanding of the technology to say, okay, if you believe that, then I can go do this. You know, so it, you know, the company is not just one person, a company is many, many different people. And so it's not necessary that I have the best understanding. I have to have the people that have the best understanding advising me.

Dr. Leeanne Aguilar 7:25

Right. That's a good point, though. The trust, like you said, having trust in the the people who have the understanding. Okay, awesome. For listeners who may not be familiar with power conversion, what exactly does Hillcrest technology do? And why is it such an important piece of electrification?

SPEAKER_01 7:42

Okay, that's a that's a great question because I had to learn this. So uh, you know, from a non-technical every electrical system has some sort of conversion. So there's alternating current and there's direct current. And to put it simply, if you took a solar panel, it's direct current. But the grid, where it's putting energy into the grid, is alternating current. That power has to be converted. Very simply, it has to be converted from DC to AC, as we like to say. In a car, the battery is DC, the engine is AC. It has to be converted. Up till this point in time, there's a thing called hard switching. So whenever you're converting power, there's uh switching losses that occur. So there's there's you're looking for high efficiency, but the switching losses are a point where sometimes as much as 30% of the power isn't going through because of the losses. And so, and that causes those losses cause other what they call negative trade-offs. So high electromagnetic interference. Zero voltage switching or soft switching, which the industry was trying to trying to perfect, but we happen to crack the code at these higher power levels, is basically it it eliminates switching losses or significantly reduces switching losses. And when you reduce the significantly reduce the switching losses, then you have lower electricomagnetic interference, which think about static, think about radioactive sort of coming off of that. So the benefit is we have much, much higher switching efficiencies, or uh we have much higher efficiencies. We reduce, significantly reduce, if not eliminate, the switching losses, and we have lower EMI, so you don't have to pay to protect against that. So overall, the conversion is smoother, but it has a better effect on the overall system. So we've come up with something that has a value to everybody that has the appetite to start implementing it.

Dr. Leeanne Aguilar 9:32

Right. Wow. Now Hillcrest has focused on highly innovative inverter and control system solutions. What makes your zero voltage switching technology different from what currently exists in the market?

SPEAKER_01 9:43

Uh just to repeat myself, we uh we've significantly reduced, if not eliminated, switching losses.

Dr. Leeanne Aguilar 9:48

Yeah, it just doesn't exist right now.

SPEAKER_01 9:51

It doesn't exist. And so eyes light up with the technical people when you say we can we can significantly reduce the switching losses right there alone. They can then value uh they can value how much power they're getting. They don't have to say, okay, we'll take a 10, 15, 20, 25 percent um uh reduction in in the overall. The system itself will perform if you have 200 kilowatts, you can budget that you're gonna be getting 200 kilowatts, not 175 because of the switching losses. So there's there's technical benefits for it.

Dr. Leeanne Aguilar 10:21

So it's this high efficient system that also reduces the electromagnetic interference. Now, why is that combination so valuable for electric systems?

SPEAKER_01 10:31

Well, in the hard switching, in what exists today, so there's there's companies that will go for or there's technology that goes for very high switching frequencies. But when you do that, it increases the electricomagnetic interference. So you don't have the benefit of both. You have to sacrifice one for the other, or you lower the electric EMI, the electrical magnetic interference, and that affects your switching frequencies or your efficiencies. In our case, we don't. We've solved both problems with the same thing. You're not losing something to gain something, you're benefiting on both levels.

Dr. Leeanne Aguilar 11:04

Got it. Okay. Now your technology can apply across multiple sectors, from EVs to motors, generators, data centers, energy storage, and grid connected systems. Where are you seeing the strongest demand right now? And why?

SPEAKER_01 11:18

Right now, data centers and energy storage are front and center. Everybody's, it's in every story. And even when you start looking at the governments are saying data centers, they see the value of it, they see the employment value of it, they see, they see the business value of it, but they're saying that you need to provide your own power to yourself. You know, areas do not have the power. If every data center that was on the was being planned came into play, uh the just that the power doesn't exist. It just does not exist. So efficiency is the key. So they need to supply their own power. They need to be as efficient and and cost effective as possible. Uh so energy storage is is very, very good. Data centers are very, very good. For a while there, for about a year and a half, two years, it was automotive was uh was very front and center, but that's uh that slowed down substantially.

Dr. Leeanne Aguilar 12:04

Okay. But I know you've already demonstrated the technology with automate, you know, with some of the major automotive players, including some very high performance applications. What have those early demonstrations taught you about market readiness and adoption?

SPEAKER_01 12:16

Well, we knew going into the automotive that it was a long cycle. What we had to do is we had to prove ourselves first, because again, zero voltage switching is something that people had tried to do for quite some time, a couple of decades. And so we had to uh we had to take away the skepticism. And we were able to demonstrate in other people's labs, in their facilities. And it's a line I use. We either met or exceeded all their criteria. One of the major European automakers took us to uh a certified third-party lab to actually test this the EMI. Now, electrical magnetic interference causes them a problem in an electric vehicle such that they have to put shielding around cables and around battery boxes to protect against this, the output of it. And so our technology was demonstrated to have a low enough EMI where they didn't have to pay for that shielding around the cables or the battery box as an example. So we were we were we were learning as we were demonstrating, because the the potential customer is always telling you what they're looking for. EMI was not a focus of ours when we started. That came from a customer saying that was one of their focuses. And it just ends up that our technology solved that issue for them. Now, are we in their cycle? What is the cycle? What does it take? Are they going to be doing five models? Are they going to be going completely electric? And what we found over the last two years is the industry itself is somewhat paralyzed in how they're going to move forward. They know they're going to move forward, but they're a little bit paralyzed right now based on sales and based on lack of government subsidies worldwide, which really were kicking off the like EV uh craze for a while.

Dr. Leeanne Aguilar 13:48

So you just seen the automotive industry slow in general. And so that slowed down has just changed your focus to other sectors.

SPEAKER_01 13:56

It has slowed down in general. What we what we did is we went the automotive sector at the beginning because we aligned ourselves with a German company, Systematic GMBH, which is a power electronics design company that had been developing inverter hardware for the automotive industry in Germany for 20 years. So we we were we were the firmware part of it, they were the hardware part of it, we own all the IP. Great partnership, great people. And so we went there first because we knew that they were opening doors. We we weren't looking for the German automo automotive makers to all of a sudden be taking calls from Don Curry in Vancouver, Canada, saying, I've got something for you. We needed those doors to be open. And they were open through relationships. And we we met. The industry itself, while they were aggressively uh saying they were going to be 100% electric by 2025 or 2028 or 2030, that was never realistic. It was never realistic, and that slowed down substantially. Now, we started in that direction, knowing that stationary or grid-related opportunities, being data centers, energy storage, you name it, solar wind, that was really where the big dollars will sit later on down the road. And now that's where we are right now. So the industries themselves have flipped. And the good part about the grid is that the grid isn't based on sales.

Dr. Leeanne Aguilar 15:09

Right.

SPEAKER_01 15:09

They don't, they're not worried about what last quarter's sales were. They're worried about staying ahead and actually being as efficient as they need to be. So they need to put money into new technologies to be able to stay ahead of the curve.

Dr. Leeanne Aguilar 15:23

What does commercialization look like when it comes to the grid and stationary applications?

SPEAKER_01 15:28

We're part of a the difference between the grid and traction, or EV is what we like to say, is that in a car, the you have the battery, you have the motor, and you have an inverter in between. Really simple. It's as simple as it gets. When you get into the grid, it's a power conversion system. We're part of a system. So our inverter becomes part of this overall system that includes a few other things that are involved in it. We're building the inverter is the base of it, but our our next product or what we're what we're out there demonstrating or talking about right now is a ZVS power conversion system. And that's what that's the process that we're going on right now is being able to, when you're talking commercial, there's always going to be development stages. There might be two stages, there might be three stages, there might be four stages. What we're saying is, and we learned this lesson going through the automotive thing, we're saying we want you to commit to using this technology subject to us meeting these certain execution points or milestones. We'll do the four tests for you, then we'll discuss commercialization. We're saying, no, no, no, you know what you need. Let's discuss commercialization now, knowing that they're the same four steps. So it's the same conversation. You just you're talking about the outcome at the beginning.

Dr. Leeanne Aguilar 16:36

Right. Okay. Now you've said opportunity is massive, but focus matters. As Hillcrest moves towards commercialization, how are you deciding where to place your first big bet?

SPEAKER_01 16:47

The customer. So everybody wants demonstrations and talks for free. We're past that. Sometimes easy to say no to someone when you can't afford to say yes. So where we are right now is we're saying our team is agnostic to where we're going to go. We believe the big focus is either going to be data centers or energy storage come this June. At this June, we'll have a commercial prototype that can be demonstrated at a general level to anyone that's interested. By that time, we hope to have uh potential commercial clients, customers, whatever you want to say, that are going to align with us or buy from us. And if it's more heavily data center focused, then we'll be going in the data center. And the reason that's important is that the next stage from June is you're moving towards a certified product. And there's different certification levels depending on the industry you're going into. Now, a company our size, again, we need to pick the path that's going to be best for us or most profitable for us, growth-wise, at the very beginning. And right now I'd say it's about a 50-50, although, like I say, every story you read out there, there's a data center.

Dr. Leeanne Aguilar 17:52

Right.

SPEAKER_01 17:53

Energy storage, energy storage is is a very, very, very big industry. Our our inverter technology would have a very positive application in there. So those discussions are going on right now with the idea of trying to tie some of those up and decide exactly what other direction is come to.

Dr. Leeanne Aguilar 18:11

Yeah. So the customers are leading the way and telling you what they need. And I don't think that that's slowing down. I think the need for more energy with and data centers will continue to grow because technology is evolving so quickly, you know, right now. And yeah.

SPEAKER_01 18:26

Yeah, we're very confident that we can say we have what we say we have. And that's really that's really, really important because in doing that, again, we're a smaller company. We need to pick the right group going forward, but we're also able to say, if we're able to deal with two customers, three customers max, you know, unless they're exactly in the same thing and then that's not going to happen, then it's important for the one to be first. Now, the fear of missing out doesn't happen until we show that we've actually got someone that's moving forward with this. So right now, everybody knows, okay, well, once you get one, there's only room for another one for the for the foreseeable future. So creating that need for them to move a little quicker is what we're trying to do, knowing that they can only move so quick, but giving them access to us, the first one that signs on is going to have a priority focus. The second one's our bandwidth becomes much smaller as we as we sign these agreements.

Dr. Leeanne Aguilar 19:25

Yeah. From your perspective, what is happening right now in the broader electrification market that makes this the right time for a company like Hillcrest?

SPEAKER_01 19:33

Just like I said, with the data centers where people are now having to supply their own or find ways to bring in their own energy to their facilities. And that means making it more efficient. What does it cost? What are they savings? What you know, companies don't like to spend money, they don't have to. And once they put that product in, is it going to be uh more efficient for them? Electrification, grids are being overhauled, everything about it, it's there's a full transformation everywhere in the world, and the and the industry itself, just the inverter industry itself, is growing at about a little over 18% per year, year on year. So the need for it is there. If you have a bigger, better mousetrap, and we think we do, then we can be part of a you know a hundred billion dollar industry at this point in time, but we don't need the hundred billion. We don't need a large percentage of it. So it's it's something that's there, something that's growing, something that's not a fad. And the companies that are involved in it or industries that are involved in it know that they have to stay ahead.

Dr. Leeanne Aguilar 20:30

Yeah. Very exciting times.

unknown 20:33

Yes.

Dr. Leeanne Aguilar 20:33

Looking ahead, what's your vision, though, for Hillcrest over the next three to five years? And what does success look like for you and your team?

SPEAKER_01 20:41

Success is is it's gonna come in a couple of stages. Number one, we're asked on on numerous occasions, uh, you know, you have this technology, we're not debating it, but when is someone gonna say they want it? We're in that phase right now for someone to say that they want it commercially. So once we have that first commercial contract, it allows us, or development deal, it allows us to move into the next phase, which is all right, now we're gonna build our team, we're gonna expand, and we're gonna focus on on maybe some of the other sectors. We're not gonna we're not going to be going and expanding the team and going into the other sectors until such time as we have the foundation in the company. The next three to five years is just expanding it from there. Once we have, once we're involved in in one sector, whether it's data centers or not, it's about going to as many data center suppliers or data center companies and saying, here's our technology, it's been proven, here's where it's implemented. So grow, grow on that level. It's uh it's a pretty exciting time. And I think when we look at the possibilities here and what our projections are, is that our estimated projections is that once the first group's in, the the growth is is, as we like to say, is it's a hockey stick curve. It just it just goes up very, very, very quickly. And we're kind of poised. We believe we're at the blade of the hockey stick and about to go up the shaft.

Dr. Leeanne Aguilar 21:56

Yeah, awesome. Yeah, it's just getting the initial buy-in. You know, the first adopters and from there scaling.

SPEAKER_01 22:03

Very much so. Very much so.

Dr. Leeanne Aguilar 22:05

Now, you Don, you've built your career by navigating volatility, uncertainty, and major transitions. What leadership lessons have been most important when guiding a company through reinvention?

SPEAKER_01 22:16

That I've become maybe more comfortable in being tactical. So making short-term decisions based on events that happen that day or that month or that week, whatever you want to say, which affects the long-term strategic. Now I'm okay adapting. I'm fine that if all of a sudden something changes today, we have to we have to pivot and go this way. That's that's all about being tactical. And I think it's all about what we started talking about is is listening and saying, what is it thinking outside the box? They're they're they're hurdles, not roadblocks. But surrounding ourselves, we have uh uh uh one of one of the top people in our company, Jamie Hogue, she's a brilliant strategist. Like she she thinks long term, and together we work very, very well together. So I think I think it's just moving forward with input from all levels and and looking at all levels and and being ready to adapt. You have to be ready to adapt. So any sort of plan to me is a live document. It's not something that is black and white, it's a live document that represents if the industry changes, like it did in automotive, we need to adapt. Now, we were lucky enough that our technology isn't just automotive-centric. Anyone that any one of our perceived fears that were perceived peers that were automotive-centric, uh, they're probably not around right now. Right? So it's it's about adaption, it's about having a strategy, but understanding that that's a that's a live document, a live plan, and there'll be changes as we go along.

Dr. Leeanne Aguilar 23:44

Hopefully that's absolutely yeah. And I think that's true, it needs to be true with strategy in general. I mean, because things do change, especially in this day and age with you know, AI and and just so many things happening in the world that change is inevitable. And so being prepared for it, and like you said, looking at as a change as a hurdle and not a roadblock, just that perspective opens up your mind for innovative solutions. And then the yeah, right team members, like you said too. Yes.

SPEAKER_01 24:12

And and you know, in all of that is is being absolutely focused on what you can control and not worrying about what you can't. We can't control the market. So there's no sense trying. But we can control what we offer to the market. We can control how good that offer is to the market, as an example. So there's no sense worrying about whether the automotive market's strong or not, or if the you know data centers is going to be strong or not. It's about what, where do we see them going, offer the solution to them, and if that changes, adapt.

Dr. Leeanne Aguilar 24:45

Yeah, right. Good advice. And finally, Don, for the next generation of entrepreneurs, executives, and innovators entering their energy sector, what advice would you give about where the opportunity is and how to prepare for it?

SPEAKER_01 24:59

I don't know that I'm the best person to give where the advice where the opportunity is. The world is changing so fast. You know, from it's not about being the biggest in the world. It's not about having something that everybody's gonna want. It's about having something that you can find a niche in. It's about finding something that somebody needs. Once you once they have that need, can you address the need and from there grow? So I think right now one of my mentors had a very good saying in that he said we sometimes get too focused on hitting the home run instead of hitting the singles. You know, to use a baseball analogy, and that if you hit the singles, you'll get the home run. And so I think anyone that's looking at it right now is that things do not happen overnight. I've been told a million times in my life that it's going to take more money and more time to complete your plan than you uh you ever thought it would.

Dr. Leeanne Aguilar 25:50

Right.

SPEAKER_01 25:50

And so patience and the ability to adapt is probably the two things that uh that I think patience for things you don't control is a better way of saying it. And being able to adapt uh are the two things that I think people should really uh really focus on and and go after your plan.

Dr. Leeanne Aguilar 26:08

Great advice. Well, Don, thank you for joining me. How can listeners learn more about you and Hillcrest Energy Technologies?

SPEAKER_01 26:16

Well, they can go to our website, Hillcrestenergy.tech, T-E-C-H. That'll have a lot of information there. You can reach out to me directly. Our contact contact numbers are there and email addresses. And when you when you send a request into the company, you're gonna get me. So we're not big enough that we have different divisions. So we'd like love for people to go ahead and look. We're also a publicly listed company. We're on the uh Canadian Stock Exchange, is our our listing. So our symbol is HEAT, very easy to remember, H-E-A-T. And in the US, we're on the OTCQB, and our symbol there is H-L-R-T-F. So we're easily found and easily available to answer questions or concerns or anything that comes along our way.

Dr. Leeanne Aguilar 26:58

Great. Well, thank you again. It's been a great conversation.

SPEAKER_01 27:01

I appreciate the opportunity. Thank you.

Dr. Leeanne Aguilar 27:03

You're welcome. And thank you to our listeners for tuning in to Industry Ignited. Be sure to subscribe and join us for the next episode. Until next time, stay bold, stay curious, and keep igniting industry.