bsnsHistory
Every day of the year has a story where business reshaped the world.
And each day, host Ron Trucks takes you through that story - part history lesson, part trivia fun - in less time than it takes to order your Starbucks.
And on Fridays? We cut loose with bsnsBloopers: the missteps, meltdowns, and epic fails that prove business doesn’t always go according to plan.
bsnsHistory
Dec 24, 1955: When a Wrong Number Became the World’s Longest-Running Brand Campaign
What started as a small printing error turned into a lesson in how brands earn trust without trying to sell anything.
On December 24, 1955, a misprinted Sears advertisement sent children’s calls for Santa to a U.S. Air Defense Command phone line. Instead of shutting it down, Colonel Harry Shoup and his team chose to play along, transforming a potential embarrassment into what became the NORAD Santa Tracker. The decision quietly evolved into a global tradition and a lasting example of how empathy, timing, and restraint can create more brand value than any planned campaign.
From bsnsHistory, the daily podcast about the moments when business quietly reshaped the world.
Written and hosted by Ron Trucks. Research and editing by Rodney Russ. Sound design by Angela Cahoy. Music by Cody Martin and Soundstripe.
For more daily business stories, visit www.bsnsDAILYpodcasts.com.
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