bsnsHistory
Every day of the year has a story where business reshaped the world.
And each day, host Ron Trucks takes you through that story - part history lesson, part trivia fun - in less time than it takes to order your Starbucks.
And on Fridays? We cut loose with bsnsBloopers: the missteps, meltdowns, and epic fails that prove business doesn’t always go according to plan.
bsnsHistory
Dec 31, 1999: Y2K Panic Peaks and Tech Fear Became Big Business
For years, businesses treated uncertainty as something to minimize. In 1999, they learned it could also be monetized.
On December 31, 1999, governments and corporations around the world counted down to midnight after spending more than $100 billion preparing for the Y2K computer bug. Entire industries emerged to audit systems, rewrite code, and manage risk, driven by the fear that modern infrastructure might simply stop working. When the clocks rolled over and little happened, the relief exposed something bigger. Fear itself had become a business, reshaping how companies sell preparedness, compliance, and crisis management.
From bsnsHistory, the daily podcast about the moments when business quietly reshaped the world.
Written and hosted by Ron Trucks. Research and editing by Rodney Russ. Sound design by Angela Cahoy. Music by Cody Martin and Soundstripe.
For more daily business stories, visit www.bsnsDAILYpodcasts.com.
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