bsnsHistory
Every day of the year has a story where business reshaped the world.
And each day, host Ron Trucks takes you through that story - part history lesson, part trivia fun - in less time than it takes to order your Starbucks.
And on Fridays? We cut loose with bsnsBloopers: the missteps, meltdowns, and epic fails that prove business doesn’t always go according to plan.
bsnsHistory
The Pepsi That Exploded the Philippines
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At the time, the idea sounded harmless. Maybe even clever.
In the early 1990s, Pepsi rolled out a bottle-cap promotion in the Philippines meant to reward loyalty and outshine competitors. It was simple, it was scalable, and it seemed safely contained. Until it wasn’t. One routine decision set off a chain reaction no one inside the company had modeled for, turning a promotional win into a lesson about incentives, scale, and what happens when the public takes you at your word.
From bsnsBloopers, the longer-form podcast about the business decisions that went completely off the rails, followed by a short debrief breaking down what happened and why.
Written and hosted by Ron Trucks. Research and editing by Rodney Russ. Sound design by Angela Cahoy. Music by Cody Martin and Soundstripe.
For more business stories, visit www.bsnsDAILYpodcasts.com.
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