Wrapping Things Up

Packaging Trends with Purpose: Innovation, Design, Sustainability

Viking Masek Season 1 Episode 4

In this special episode of Wrapping Things Up, recorded at PACK EXPO Las Vegas, host Meredith Denning chats with AJ Nelson, Founder & CEO of PCKG, to explore the fast-evolving world of packaging trends, sustainability, and automation.

AJ unpacks what’s really shaping the industry, from the shift away from one-size-fits-all formats to smart sustainability practices that go beyond greenwashing. Drawing on real-world examples (like coffee packaging’s outsized influence), AJ dives into what manufacturers and marketers need to consider, including machine compatibility, design trade-offs, and how to future-proof packaging decisions for retail, e-commerce, and beyond.

What you’ll learn:

  • Why material and format changes are accelerating in coffee & CPG packaging
  • How to balance shelf appeal, sustainability, and machine performance
  • Real insights on compostables, mono-materials, degassing valves, and carbon footprint tracking
  • What manufacturers must consider when launching new packaging formats
  • AJ’s concept of packaging as a Venn diagram of trade-offs, and how to prioritize effectively


Whether you’re in food, beverage, or specialty packaging, this episode delivers expert insight from the frontlines of packaging innovation.

Don’t forget to subscribe to Wrapping Things Up for more insider tips on packaging automation, design, and strategy.