Intangify
Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.
Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.
Join us each week to unlock the power of intangibles and make the invisible, invaluable.
Intangify
Podcasting as Legacy: Brand, Law & the Intangible Impact with Adam Torres
How do you protect what you can’t see or touch? In this compelling episode of Intangify, host Matthew Asbell—intellectual property attorney and advocate for the unseen value behind innovation—sits down with Adam Torres, co-founder of Mission Matters and a prolific creator who has hosted over 6,000 podcast episodes and helped launch countless others.
Together, they explore podcasting not just as a marketing channel, but as an enduring form of legacy, branding, and intellectual property.
In this episode, you’ll hear:
- How Adam’s personal story and entrepreneurial path led from Money Matters to the mission-driven platform Mission Matters
- Why podcasting is more than just content—it's a vessel for memory, legacy, and lasting impact
- Matthew’s expert insights into trademark law, ownership pitfalls, and AI-related IP issues that every podcaster and brand builder should understand
- Real-life legal lessons from Adam’s journey—how one IP misstep nearly jeopardized years of content and brand equity
- A candid conversation on how to protect your creative work, from names and logos to intros and guest content
As a seasoned IP lawyer, Matthew Asbell brings a sharp and thoughtful perspective, guiding creators through the often-overlooked legal landscape of intangible assets—especially in a digital, AI-enhanced age.
If you care about your brand, your voice, and your story, this episode is your blueprint for protecting what truly matters.
🔗 Follow Adam Torres on Instagram:
@AskAdamTorres